This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA.
From GlobalWebIndexT's Chart Of The Day:
While 16-24s lead the way only on YouTube (32%), Instagram (39%) and Tumblr (45%), the 25-34 age group are ahead for all of the rest, including on big players such as Google+ (31%), Twitter (31%) and Facebook (29%).
From Facebook Is Alive and Kicking @ blog.globalwebindex.net :
Facebook is actually the most popular social network on the planet among teens with 59% more active teen users than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is a distant third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.
Slideshare.net took a look back at the Year of 2013:
- Presentations Got Shorter and More Visual: People today want shorter, more visual content — just look to the popularity of Instagram, Snapchat and just about everything else on the Web. That has manifested itself in presentations, too. Decks have gotten shorter, while the use and size of images in presentations have grown.
- Cars Are Back: Detroit may have filed for bankruptcy, but SlideShares about cars were at a high: The Automotive category had the biggest increase in uploads.
- More on Mobile: Not surprisingly, mobile views were on the rise (a 223% jump from last year!). More interestingly: People consume more slides in a SlideShare when they are on a mobile device rather than at a desktop computer.
From Thanksgiving Social Media Stats, #RLTM Scoreboard @ therealtimereport.com:
|Facebook:||1.15 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|LinkedIn:||238 million active users||via LinkedIn|
|Twitter:||over 218 million monthly active users||via Twitter|
|VK:||over 200 million registered users||via VK|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|Tumblr:||152 million blogs||via Tumblr|
|Instagram:||150 million users||via Instagram|
|Pinterest:||70 million users||via The Next Web|
|Foursquare:||40 million users||via CNET|
|Vine:||40 million registered users||via Vine|
- Make it emotional. Videos that elicit a strong emotional response are twice as likely to be shared.
- Be positive. Videos which provoke a strong positive response are 30% more likely to be shared than those which provoke strong negative emotions.
- Forget cute cats and celebs, focus on personal triumphs. No creative device drives sharing more than any other, with the exception of personal triumph. So focus on emotions, not creative devices.
- Be proud of your brand. The average branded video takes 30 seconds to reveal the brand There is no correlation between shareability and level of branding.
- Don’t over invest in content and under invest in distribution. No matter how shareable a video is, a larger viewer base delivers more sharing. A video that is seen by few cannot be shared by many.
- Exhilarate your viewers. Strong positive emotions get your video shared AND remembered. Exhilaration is the most successful trigger with 65% recall.
- Reach light buyers to grow market share. Quality reach is key. To build market share, reach light & medium buyers outside of your owned channels.
- Facebook Photo Ad Sizes and Dimensions
- Facebook Video Ad Sizes and Dimensions
- Facebook Link Ad Sizes and Dimensions
- Facebook Desktop Ad Placement
- Facebook Mobile Ad Placement