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Deck of the day: Social, Digital & Mobile Around The World (January 2014)

This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA.


Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore
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GlobalWedIndex: 25-34s are the most active group on Facebook

From GlobalWebIndexT's Chart Of The Day:

While 16-24s lead the way only on YouTube (32%), Instagram (39%) and Tumblr (45%), the 25-34 age group are ahead for all of the rest, including on big players such as Google+ (31%), Twitter (31%) and Facebook (29%).


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GlobalWebIndex: Facebook is actually most popular social media platform among teens

From Facebook Is Alive and Kicking @ blog.globalwebindex.net :

Facebook is actually the most popular social network on the planet among teens with 59% more active teen users than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is a distant third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.



Pew: Facebook and Instagram show highest user engagement

Key findings on social networking site usage and adoption from a new [U.S.] survey from the Pew Research Center’s Internet Project:

  • Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform
  • Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
  • 42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically—though not always—the platform of choice.



Some interesting demographic conclusions:

  • Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users)
  • LinkedIn is especially popular among college graduates and internet users in higher income households
  • Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites
  • There is substantial overlap between Twitter and Instagram user bases

2013: the year in social media numbers and videos

The key takeaways of Socialbaker's pre­sentation at LeWeb are:

  • Even though only 65% of social media inquiries are answered (by just 1/10th of companies present on social!), some companies have already taken the lead in the game by giving their customers the benefit of a response rate guarantee. See KLM’s 60 minutes or less guarantee on Twitter.
  • With 75% of all Facebook Ads being in the News Feed, Rezab suggests, “If you are not using News Feed ads, you will lose in 2014.”
  • Twitter has gone public and has included promoted tweets into its timeline.
  • Google+ is now the lead platform for commenting on YouTube. That means conversations are going deeper and hitting a wider public.

And for the sake of completion, YouTube's year in webvideos:


Slideshare’s presentation trends: shorter, more visual

Slideshare.net took a look back at the Year of 2013:

  • Presentations Got Shorter and More Visual: People today want shorter, more visual content — just look to the popularity of Instagram, Snapchat and just about everything else on the Web. That has manifested itself in presentations, too. Decks have gotten shorter, while the use and size of images in presentations have grown.
  • Cars Are Back: Detroit may have filed for bankruptcy, but SlideShares about cars were at a high: The Automotive category had the biggest increase in uploads.
  • More on Mobile: Not surprisingly, mobile views were on the rise (a 223% jump from last year!). More interestingly: People consume more slides in a SlideShare when they are on a mobile device rather than at a desktop computer.

SlideShare Zeitgeist 2013 from SlideShare
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Social media stats from around the world

From Thanksgiving Social Media Stats, #RLTM Scoreboard @ therealtimereport.com:

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Google Plus: 343 million monthly active users via GlobalWebIndex
LinkedIn: 238 million active users via LinkedIn
Twitter: over 218 million monthly active users via Twitter
VK: over 200 million registered users via VK
Renren: over 170 million users via iResearch iUser Tracker
Tumblr: 152 million blogs via Tumblr
Instagram: 150 million users via Instagram
Pinterest: 70 million users via The Next Web
Foursquare: 40 million users via CNET
Vine: 40 million registered users via Vine
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Why do people share content?

Laura Huthwaite_The Science of Sharing from Distilled

From Laura Huthwaite_The Science of Sharing, these 7 Findings From Viral Marketing: The Science of Sharing:

  1. Make it emotional. Videos that elicit a strong emotional response are twice as likely to be shared.
  2. Be positive. Videos which provoke a strong positive response are 30% more likely to be shared than those which provoke strong negative emotions.
  3. Forget cute cats and celebs, focus on personal triumphs. No creative device drives sharing more than any other, with the exception of personal triumph. So focus on emotions, not creative devices.
  4. Be proud of your brand. The average branded video takes 30 seconds to reveal the brand There is no correlation between shareability and level of branding.
  5. Don’t over invest in content and under invest in distribution. No matter how shareable a video is, a larger viewer base delivers more sharing. A video that is seen by few cannot be shared by many.
  6. Exhilarate your viewers. Strong positive emotions get your video shared AND remembered. Exhilaration is the most successful trigger with 65% recall.
  7. Reach light buyers to grow market share. Quality reach is key. To build market share, reach light & medium buyers outside of your owned channels.

Facebook Ads formats cheat sheet

Online Circle Digital Agency have gathered all the Facebook Ad sizes and dimensions [.pdf] you need in one comprehensive cheat sheet, including:

  • Facebook Photo Ad Sizes and Dimensions
  • Facebook Video Ad Sizes and Dimensions
  • Facebook Link Ad Sizes and Dimensions
  • Facebook Desktop Ad Placement
  • Facebook Mobile Ad Placement

Screen Shot 2013-11-26 at 08.07.46

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Smartphones are inherently social

Some interesting thoughts from mobile eating the world, by Benedict Evans:

  • Smartphones are inherently social, unlike the desktop web. Smartphone address book is a ready-made social graph that all apps can tap into.
  • People happily abandon history. Remember Myspace, Bebo, Tuenti, Orkut...
  • People appear to regard almost all of what they share on a social network as transitory - and not just for Snapchat. People walk away from the archive - social detox.
  • People jump from network to network and abandon old ones. All that matters is what your friends use today.

2013 11 mobile eating the world from Benedict Evans