Social media analytics firm Quintly published a report of the average engagement Pages get based on their number of Fans/Likes in April 2013. This might give you an idea of what's normal out there for Pages with similar sizes as yours.
Some of the highlights from Infographic: The Average Facebook Page Performance For April 2013:
There appears to be a "sweet spot" for Facebook Pages: Pages between 10,000 and 100,000 get the highest amount of interaction compared to their number of fans. After that, the interactivity rate just levels off.
Pages with between 100,000 and 10 million fans tend to post the highest amount of blog posts: between 90 and 100 per month.
Pages with over 10 million fans have a disproportionally large amount of User Posts: over 1,500 a month - compared to a few hundred max for all the other brackets.
From Wired to Share: Online Social Behaviors of Moms @ blog.sharethis.com:
What moms share
What social channels they are using the most
56% of the general population shares on Facebook but for moms, that same percentage is split between Facebook and Pinterest.
How much influence moms have when sharing content with others
ShareThis, the company behind the the all-in-one widget that lets people share any content on the web, identified 200,000 U.S. moms aged 25-54, with children in the household, married, separated or single. ShareThis then examined their online behaviour across the sites in the ShareThis network over a one-month period.
From Social Networking Stats: #RLTM Scoreboard, Did Yahoo! Buy Tumblr For Its Younger Audience? @ therealtimereport.com:
|Facebook:||1 billion active users||via Facebook|
|Qzone:||599 million monthly active users||via TechCrunch|
|Twitter:||over 500 million users||via Twopcharts|
|Sina Weibo:||over 400 million users||via Yahoo|
|LinkedIn:||200 million active users||via LinkedIn
|VK:||over 190 million users||via VK|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||110 million blogs||via Tumblr|
|Instagram:||100 million users||via Instagram|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
Simple but clear facts and figures from McKinsey's latest infograph Are you ready for the digital revolution:
Customer Decision Journey
The decision journey of today's empowered customers is increasingly collaborative and iterative.
Companies need to harness massive amounts of data that customers generate to effectively micro-segment customers, analyze sentiment, predict behavior, personalize offers, and cross and upsell… in real time, and across all channels.
Companies need to create and integrated multichannel experience to be in the right place at the right time with the right message, product or service.
Organizing for the future
To manage a multichannel digital ecosystem, brands need to balance centralized capabilities (core marketing & sales support) and decentralized customer experiences (at customer touchpoints).
From Scoring Points With Moms - The Secret to Engaging Moms to Try, Buy and Share @ punchtab.com:
Nearly 91% of Moms use social media regularly and spend 2x more time online than the rest of the general population. Moms rely significantly on the online recommendations of other Moms with well over half indicating their purchases were influenced by information on social media sites.
From the accompanying infograph:
From What you need to know about choosing the most effective social media platforms, an infograph made by infographics.sg:
“The Infinite Dial 2013” [.pdf], a recent study from Edison Research and Arbitron, reported that social media is still expanding its reach in multiple directions. As of 2013, approximately 62 percent of Americans have profiles on social networking sites, with Facebook maintaining its position as the market leader. Fifty-eight percent of surveyed American consumers have personal accounts on Facebook:
Facebook recently ran their Facebook Studio Awards to highlight the brands who are leveraging Facebook well and executed creative marketing campaigns - all without the use of paid advertising.
The big winner was Oreo's Daily Twist campaign. On June 25, 2012, Oreo launched a social media campaign that would forever change what a cookie can do: the Oreo Daily Twist. One hundred ads in 100 days turned trending news stories into visual treats.
Here are all winners in the Food & Drink category:
- Grey Poupon and Crispin Porter+Bogusky for ‘Society of Good Taste‘(Silver award)
- Frito-Lay and OMD/Energy BBDO for ‘Do Us a Flavor‘ (Silver award)
- Heineken and Droga5 for ‘No Bollocks‘(Bronze award)
- Heineken and TBWA/NEBOKO for ‘Heineken Squad numbers’ (Bronze award)
- Parmalat and The Monkeys for ‘Reverse Robberies’ (Bronze award)
- Draftfcb Oreo and Mondelēz International, ‘Daily Twist campaign’ and Company 360 campaign. (Blue Award)
Highlights from the study:
- In each country, email is the most popular channel (90%+), followed by Facebook (39% - 77%) and finally Twitter (4%-26%).
- Australia has the highest percentage of email subscription at 96% of consumers.
- Online Brazilian consumers are by far the biggest users of Facebook( 77%) and Twitter (26%).
- More than half of Australian consumers are fans (55%) as opposed to less than half in the UK (45%), France (43%), and Germany (39%).
- Outside of Brazil, less than 10% of online consumers are followers (7% in the UK and Germany, 6% in Australia, and 4% in France).