text/html; “The bigger a brand gets, the smaller it should act, because no one likes big.” « Conversity.be
14Aug/100

“The bigger a brand gets, the smaller it should act, because no one likes big.”

This slide from Gareth Kay's presentation postdigitalbriefs2 - August 2010 not only highlights the culture change in digital, but in marketing as a whole:

Full presentation embedded below: