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25May/110

17 Social CRM Applications

In my talk yesterday at Stichting Marketing's Social CRM Seminar I focused on a number of social crm tools for small projects and teams. The tools I mentioned were:

  1. Gist
  2. Flowtown
  3. Qwerly (which is really a Data API)

Informationweek.com recently published a list of 14 Leading Social CRM Applications:

Social CRM is a double-edged sword. It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding to concerns. But it also gives companies more chances to slip-up or to be perceived as being unresponsive or uncaring. That is why a growing number of organizations are stepping beyond the confines of traditional customer relationship management and incorporating social media into the next wave of CRM implementation.

  1. Oracle Siebel CRM
  2. Salesforce.com
  3. SAP CRM
  4. Lithium Social Customer Suite
  5. RightNow CX For Facebook
  6. Microsoft Dynamics CRM 2011
  7. NetSuite CRM+
  8. Sage SalesLogix Cloud CRM
  9. Zoho CRM
  10. Jive Engage
  11. Batchbook CRM
  12. SugarCRM
  13. Parature For Facebook
  14. Nimble Contact

Any other missing from this list?