In spite of its limited functionality, tweeting from a web browser is still most popular.
The graphic below is based on number of unique users. That is, out of all the people who logged into their Twitter account during the month, what percentage did so via each service.
(The total is more than 100% because people often use more than one app.).
Source: Twitter Blog, September 2010.
Design: Gerardo Obieta (@G_Obieta) for www.rosauraochoa.com
- To receive discounts and promotions
- To show my support for the company to others
- To get a "freebie"
- To stay informed about the activities of a company
- To get updates on future products
- To get updates on upcoming sales
- For fun or entertainment
- To get access to exclusive content
- Someone recommended it to me
- To learn about the company
- For education about company topics
- To interact (e.g., share ideas, provide feedback)
- Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text. There are variations by vertical that will be expanded on further, namely Quick Serve Restaurants versus Consumer Packaged Goods.
- Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical like QSR. Posts made before noon get 65% more engagement than posts after noon across all fans served, versus QSR that experiences 12% more engagement for posts made in the afternoon.
- Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.
- Anatomy of a Facebook Post: Vitrue’s Data Behind Effective Social Media Marketing @ vitrue.com/blog
- The Vitrue Update: Facebook Post Effectiveness Study @ youtube.com
The traditional approach of “product reviews” by bloggers is sometimes called blogola: A slang term used in online marketing circles to describe the act of bribing or paying influential bloggers to create a buzz in the blogosphere about a specific product or technology in their blog.
This technique is often seen as suspect or non-transparant. On the other hand, there's this huge base of very active "Twitter Moms" who are very eager to vent their opinions about household and food products. Their audience: other "Twitter Moms" who trust advice from their peers more than anything else.
Here's a very interesting take to that problem: TwitterMoms Seal of Approval.
From the press release:
Products carrying the TwitterMoms Seal of Approval have been subjected to a structured evaluation process designed by members of the TwitterMoms team. A minimum of A minimum of 25 independent moms were selected for their geographic and demographic diversity then complete the structured evaluation process in their own households and submit their qualitative and quantitative feedback for review and analysis. To be awarded the Seal of Approval, a product must meet or exceed expectations in all areas of the evaluation 85% of the time and the same percentage of evaluators must be willing to recommend the product to others.
The TwitterMoms evaluation panel is comprised of experienced moms who are active in social media from across the United States. 60% live in the suburbs, 18% are rural dwellers, and 22% live in cities. Nearly 75% of the panelists have two or more children. 26% have babies in their household, 23% have preschool-age children, 33% have kids that are in grades K-8; 11% have kids in high school. Household income ranges skew slightly higher than the US average: 25% of the evaluators report HHI of more than $100K, 36% report HHI of $60-$100k, and 28% report incomes in the $30-$60k range. 62% keep large pets in their home.
Let's get it into our heads that youth today don't wake up thinking about your brand. Stop trying to buy their attention, now you have to earn it.
For 50 years we've been buying our way into their conversations. To keep it relevant, agencies reinvent the message through new mediums - Facebook, digital, Twitter and so on but it's still the same old fashioned "big idea". It's new media but business as usual.
The last thing they want is for you to change. You can't win real long term relationships with a drumming gorilla, a flashmob or a monkey on a trike.
According to Blogherald.com's State of The Blogosphere infographic, the typical blogger is a 35 to 44 year old male U.S. based hobbyist, who updates 2 or 3 times a week.
Full infograph at blogherald.com
Pew Internet recently released a study showing 35% of U.S. adults have mobile applications "apps" yet 24% use them. The study also supports recent statistics Nielsen recently reported stating games (60%) are most popular among apps used.
Key findings from the Nielsen Apps Playbook Survey:
- Games are the most popular mobile apps, followed by news/weather, maps/navigation, social networking, and music
- Game apps were the most downloaded apps overall in terms of both volume and the percent of adults who had downloaded them.
- In terms of actual apps use, six in ten of Nielsen’s recent downloaders (60%) said they had used a game app in the past 30 days, and roughly half said they had used a news/weather app (52%), a map/navigation app (51%), or a social networking app (47%) in that same timeframe.
- Women were more likely than men to have used a social networking app in the past 30 days (53% v. 42%), and women who used the Facebook app were also more likely to use that app everyday (64% v. 55%)
- The Rise of Apps Culture @ pewinternet.org
- Slideshare is one of the biggest, most vibrant business communities online today
- Super easy to share your presentation (privately or publicly)
- Nothing to download
- Works on every computer or mobile device
- Embeds nicely in Facebook, LinkedIn & Blogs
- Indexes beautifully in Google
- People can comment and recommend you
- Allows you to tell your story visually and gives life to otherwise boring bullet points
- Give the person you're trying to reach a break from the mundane
- If you get lots of views, you’re in high demand buddy!
More (plus: a great example) where this came from: