Based on a quick scan of the Belgian Facebook universe, these are the five most popular Belgian celebrities:
- Martial artist and actor Jean-Claude Van Damme. "Muscles from Brussels" does have an international audience, too.
- Comedian and actor Francois Damiens, even more popular than JC Van Damme if you count his character Francois Lembrouille's page too.
- [EDIT] Singer Stromae (thanks for the tip, Sam Feys)
- Stand-up comedian Philippe Geubels
- Actor and comedian Benoit Poelvoorde
Criteria I used:
- Being a Belgian celebrity of some kind.
- Having over 100,000 "likes" on their "official" Facebook Page.
Special mentions for these two fictional characters:
- Kabouter Wesley (a series of comics and short animated cartoons about a grumpy and violent gnome - 162,330 fans)
- Het is ook uw vader he (refers to a fictional character in a tv ad for telco Belgacom - 123,108 fans)
Anyone I missed?
Tomorrow: Belgium's favourite pastimes as based on Facebook Likes.
From How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] @ mashable.com:
1. A huge win for Ford
Ford gave 100 folks Ford Fiestas 18 months before they were released and asked that they share their experiences online.
It resulted in:
- 11 million impressions
- 11,000 video views
- 13,000 photos
- 15,000 tweets
2. Chevy's road trip results
Last year Chevrolet sent out eight teams of social media folks on a road trip/scavenger hunt competition. They had to complete challenges and interact on social sites.
It resulted in:
- 61.1 million impressions
- 1,216 video views
- 8,764 new Facebook likes
- 13,400 tweets
3. Volkswagen's "The Force" video
While most companies keep their Super Bowl ads a secret until game time, this video was intentionally released earl to create pre-game buzz. It lead to millions of views, thousands of likes and the miniature Darth Vader, actor Max Page, even appeard in the Today Show.
4. GM's viral plan backfires
In 2006, GM teamed up with "The Apprentice" to create a site that allowed Chevy Tahoe fans to make their own commercials online. However, the reponse was largely negative as SUV critics made films bashing the Tahoe and others made satirical ads.
5. Honda's cyber critique
In the summer of 2009, Honda created a Facebook fan page to help promote the new Crosstour. However, it turned sour when "fans" outside of the target demographic only had negative things to say. Honda didn't issue a response until september.
6. Toyota's Flickr flop
In 2009, Toyota and its ad agency put together a Web site for the Toyota 4Runner. The problem was that the images had been stolen from Flickr and were used without the photographers permission. Toyota soon removed the images and apologized.
From: ExactTarget/cotweet "Subscribers, Fans & Followers report #8: The Social Breakup (.pdf)
We sometimes hear marketers talk about "authenticity" as a key component to engaging consumers. However, the consumers we spoke to [...] talked about caring, and caring goes much deeper. Caring conveys the sentiment that brands place the best interest in their customers ahead of their own balance sheets.
So where do corporate email, Facebook and Twitter communications go wrong?
- Failure to engage, or lack of follow-through. Example: creating a Facebook page, but never updating it.
- Being too self-promotional. [...] Hard sell tactics can work in person, but they fail online because you lack the personal interaction to counter the hard-sell message.
- Unclear message. [...] If product information is unclear, incomplete, or difficult to find, the brand may be seen as careless, irresponsible, or untrustworthy.
- Breaches of social etiquette. Example:
In his early work, ‘A Slice of Life in My Virtual Community’, U.S. critic, writer, and teacher Howard Rheingold described on-line communities (or ‘virtual communities’, as he called them) as ‘cultural aggregations that emerge when enough people bump into each other often enough in cyberspace.’
He did not say ‘sit down in a meeting and write down a business case’. He said ‘bump into each other’. If you look at their history, many of the web’s most successful on-line communities (and social networks, for that matter) were started by chance – usually by a few people with common interests who found (or built) the right technology to connectwith like-minded souls. On-line communities are not necessarily a place, virtual or otherwise. They are a relationship between members of a group based on mutual interests. A state of mind.
U.K. online community consultant Richard Millington explains in his keynote speech at the CSN Conference in Amsterdam last week that most online communities fail because they were started for the wrong reasons:
- to attract new customers
- Sales & PR
- Short-term thinking
So what are the "right" reasons for an online community to start an online community?
- Great ideas
- New sources of revenue
- Sales leads
More in this slide deck: