text/html; June « 2011 « Conversity.be

5 innovations that will make the web smarter and more social

IEEE Spectrum has just released a special report on the battle for the future of the social Web. One of the must-reads from this report is 5 Technologies That Will Shape the Web:

  1. The Mobile Web Will Be a Smarter Web: "The powerful blend of mobile and social capabilities will inspire new products and services and become the foundation for new ways to work, shop, and entertain ourselves. The key element propelling this transformation? Context." Examples: Facebook Places, Google Latitude, Foursquare, Gowalla.
  2. Video Is Poised to Inundate the Web: "the Web is enhancing the social nature of video. We love to talk about what we watch—some people now tweet in front of the TV during shows and sports—and we love to recommend things to one another." Example: Facebook's streaming movies for rent offer, starting with The Dark Knight in March.
  3. Everyday Objects Will Join Our Social Networks: "the Internet of Things is finally taking shape, thanks to ever cheaper electronics, improvements in wireless technologies, and the availability of DIY electronics like the Arduino, a popular open-source microcontroller."
  4. Web Data Will Explode, and That's a Good Thing: "A large fraction of today's data consists of Web pages that companies like Google can crawl, process, and present to users when needed. In the future, however, users will consume and produce ever more data in near real time. The new data will come in great part from the social Web." Examples: Google MapReduce, Cloudera.
  5. Voice and Gestures Will Change Human-Computer Interaction: "Experts say the latest innovations in natural interfaces provide a glimpse of a fast-approaching future in which people will interact with the Web very differently—not only by typing and touching but also by talking and gesticulating before our devices." Example: Microsoft Kinect.
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Women rule the social web

My slides for this week’s SocialMediaForum.be in Méridien, Brussels. Contains sneak preview of Sanoma Media’s I’m Every Woman research on the role and impact of internet in Belgian women’s lives.


Benchmarked: top 8 f-commerce vendors

From Say Hello to the F-Commerce Ecosphere [Infographic] @ socialcommercetoday.com

Nominally f-commerce describes the range of activities in which Facebook is used to assist in the buying and selling of products and services.  In this sense f-commerce is a subset of social commerce – the use of social media, online media that supports social interaction and user contributions to assist in the buying and selling of products and services.

Econsultancy.com has a list of 101 examples of f-commerce.

One of the f-commerce forms are f-stores: f-commerce where transactions take place on Facebook itself. Shoppers can purchase real goods with real currency wityout leaving Facebook.

From Facebook: Benchmark of F-Commerce Services @ thomascrampton.com

Merchants partner with 8thBridge to create social shopping experiences for their customers inside Facebook and on their ecommerce sites. Customers are empowered to shop with merchants on their own terms in a shopping experience that is portable, personalized, and participatory.

North Social has been building innovative and impactful social media applications, promotions, and marketing campaigns for some of the most forward thinking brands on the planet since 2006.

Leading brands and retailers leverage ShopIgniter to promote new product announcements with exclusive offers.

Payvment is a Facebook storefront for ecommerce merchants. The Payvment app lets you import your ecommerce products directly to your Facebook Fan Page, which means that users can shop and complete the transaction right there on the site.

Zibaba, a preferred Facebook development company enabling retailers and affiliates to easily set up Facebook storefronts directly on their fan pages, is a complete eCommerce solution.

Based in New York, Italy, and the UK, Usablenet is a global leader in extending companies’ online brands to their customers, wherever they are: on mobile, on Facebook, at an in-store kiosk, on a tablet, and more

Moontoast helps musicians, artists, authors, athletes, and other affinity-based brands monetize their social networks in a way that builds fan loyalty, leads to incremental revenue opportunities, and increases per-sale profits.

Milyoni has created the leading f-commerce solution in the market with over 50 brands representing over 60 million fans. Milyoni's f-commerce solution Conversational Commerce rovides an online social shopping experience that operates completely within Facebook and an innovative suite of social merchandising tools to engage fans in conversations with implicit or explicit product promotions.


Impact of social media in the workplace

Content creators Red Sky Vision, and change consultancy Able and How recently co-produced Social Media @ Work. This 15-minute video highlights the impact that social media is having in the workplace.

Social Media @ Work from Red Sky Vision on Vimeo.

From the press release (.pdf):

“A significant 74%* of business social media users believe that the technology has blurred the lines between internal and external communication. Therefore, it’s important for companies and their staff to be able to reconcile what happens inside the organisation with to what happens everywhere else.
Only then will executives be able to recognise the changes taking place and begin to act on them,” said David Ferrabee, Managing Director, Able and How.

Businesses that fail to adopt strategies for social media run the risk of missing tangible economic benefits that such technologies can bring through engaging with individuals both inside and outside the workplace.

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Content marketing and b2b: what’s the ultimate goal?

As we've previously pointed out in Content marketing tactic: Trusted Filter, it can become quite a challenge to filter out the noise. But then again: this is a huge opportunity for people or parties that position themselves as a trusted filter.

Content marketing evangelist Joe Pulizzi (@juntajoe) nails it in this presentation during a recent workshop in content marketing for associations and non-profits:

The ultimate goal of content marketing in a business environment is to be the trusted, expert resource in your niche wherever your customers are online



5 social media myths you need to know

From frogloop.com, a marketing blog for nonprofit and fundraising:

  1. A Facebook page can't replace your website. [...] Organizations don’t truly own their data. Facebook can pull your page down any time they think you violated their TOS.
  2. Social Media is a great fundraising tool. Just look at the success of Obama’s last Presidential Campaign. [...] Your organization is not the Obama campaign. And you are not running for the President of the United States.
  3. Build an app. [...] Consider what the "All-Time Top 20 Iphone Apps" are: IFart, Facebook, IBeer, Google Earth, Super Monkey Ball, The Weather Channel, etc.
  4. Social Media is a free way to build your brand and list. [...] And as you know staff is not free and time is money.
  5. Social Media should be it’s own department. [...] Toss social media into the mix and organizations struggle with where this fits into the organization.

With which one of these do you disagree/agree most?


4 ways social media is changing your business

My presentation earlier this week for the 3W Consulting team was inspired by Mark Smiciklas Infograph "Social Media is Changing Business".

In short:

  1. From "Selling” to Connecting with your Audience
  2. From "Large Campaign" to Small Acts
  3. From "Controlling the Message" to Transparancy
  4. From "Hard to reach" to Available Everywhere

Further reading:


Animated book trailer for The Conversity Model

The animation below is a book trailer for The Conversity Model by Clo Willaerts, made by Explania.

The Conversity Model by Clo Willaerts - Explania


Conversity is a business book and a model that helps companies get more out of social media. With The Conversity Model, Internet expert Clo Willaerts offers us convincing practical answers to following questions. What is the difference between social media and social networks? Why should you invest time, money and resources in social media? And what are the best ways to turn online conversations about your company or products into real business?

Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead!

The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and join millions of conversations, which can be both valuable and trivial. But how can businesses learn to listen into and monitor these conversations? How can they align their business objectives with their social media efforts? What should they do, now that social media has irreversibly changed the way companies do business?

Clo Willaerts offers companies a new model to approach these challenges: the Conversity model. Using a number of inspiring case studies, she explains how conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue.

Filed under: Video No Comments