Internet marketing research firm comScore just released a study that illustrates how mobile users’ activity on social sites is growing spectacularly. During August 2011, 72.2 million Americans aged 13 and up accessed social networking sites and blogs on their mobile devices. That’s an increase of 37 percent in just the past year.
For more than half of the current mobile social media audience, visiting social networks and blogs on their mobile devices is part of their everyday routine. And, though many of these mobile users are accessing social media with mobile browsers, the increased use of social networking apps must be underscored.
- Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year @ comscore.com
- Mobile social media audience up 37%: report @ econsultancy.com
- Mobile Social Networking Booms @ marketingcharts.com
Sometimes it's hard to distinguish whether a Fan Page is linked to a Belgian company, product or service. But based on our own metrics, these are the Top Pop charts for today.
Most liked Belgian page: Tomorrowland
Tomorrowland is a Belgian outdoor dancing event (festival) organised every year in the Flemish town of Boom since 2005. This year's edition was from 22nd to 24 July. Over two months later after the event, Tomorrowland's Facebook Page is relatively speaking the most lively page of this moment with a daily change of over 1,000 new Likes and an impressive total of 273,240 fans. It's Tickets iFrame tab, however, is no longer accessible for most Facebook users because it's using a http connection instead, which got depreciated by Facebook recently over (safer) https connection.
It will be interesting to see how an event like Tomorrowland will keep its Fans' attention up until the next edition in July 2012, but so far they're doing a really good job.
Belgian page with the least growth: Van Vlees En Bloed
Van Vlees en Bloed was a Flemish television series, broadcasted at één between 1 January and 12 February 2009. The last Wall Post at the Van Vlees En Bloed's Facebook Page (a picture from the cast) was posted during that period, at 23 January 2009. Although the Page still has a whopping 118,462 fans, the amount of daily likes for this Page has dropped significantly over the past few weeks and months.
If a TV series becomes popular, unofficial Facebook Pages will pop up and force the TV Channel to either start their own or take over the grassroots one. But even for Van Vlees En Bloed, the "long tail" of a tv series clashes with Facebook's EdgeRank algorhythm. If a Facebook Page doesn't keep updating, it falls off the radar of its fans.
Belgian breakthrough page: BASE Belgium
BASE is a telephony services and broadband internet brand operated by KPN Group Belgium. Although in sheer numbers BASE Belgium's Facebook Page's posts does not receive a lot of likes, it does see a consistent 1% daily growth in its amount of "likes". BASE Belgium's Facebook Page got launched in April 2011 and currently has 6,834 fans.
Most popular non-branded Belgian Facebook Page: Shoppen
The Facebook Page Shoppen (the Dutch verb for "shopping") is one of Belgium's most popular Facebook Pages that is not linked to a brand (whether it's a personal brand, or a product/service). It is linked to fashion, beauty and lifestyle site/blog http://www.shoppingville.be and offers a mix of Dutch and English spoken pointers to its partners' content outside Facebook - mostly e-commerce sites that sell fashion brands.
And the most engaged fans belong to... JCVD
Although the "Muscles From Brussels" does have an international fan base, Jean-Claude Van Damme's Facebook Page still holds the number one spot in the Belgian Fan Page hitparade. Not only does he have the largest fan base (865,928 fans and counting!) they're among the most active ones, too. His most recent post against animal cruelty got over 3,000 Likes.
Custom fan page designers Pagemodo conducted a survey among small business owners who were using Facebook as a marketing and revenue generation channel. The results show that, while only half of respondents use Facebook, a significant number of users report increased revenue as a result.
Highlights from the survey:
- 47% of SME owners said their Facebook pages are pushing a significant amount of traffic to their websites.
- 48% reported that a portion of the traffic converts into customers.
Businesses that use Facebook for business engage in the following activities: