Video: the World of Social Media 2011
If you still think Google is the #1 most visited site on the internet, make sure to watch The World of Social Media 2011.
Comscore: Europe has highest proportion of social networking activity worldwide
Highlights from comScore: The Social Media Landscape, with more details on the EMEA region and focus on social networking trends, social and mobile, altogether with social and advertising.
- In September 2011, 82.1% of worldwide users visited a social network , that’s 1.6 billion visitors
- 18.8% of total time spent online was on a social network
- Facebook has dominated the Social Networking category throughout Europe, and continues to surpass local favourites (e.g. StudiVZ in Germany, Hyves in Netherlands)
The social algorithm and 9 other trends in social media
U.K. based social media agency The Social Practice recently upload an inspiring slide deck on how they think social media will evolve. They see Google+ as the Trojan horse of the social web and that the eventual winner will be the platform that is:
- Ubiquitous: effortlessly omnipresent in every aspect of our lives, on-line and off-line
- Dynamic: responsive to real time data, from location to time to pricing. Aware that groups, closeness and relevance are not fixed concepts but fluid and mutable
- Intuitive: innately aware of context and nuance. Intuitively aware of where and when I want particular kinds of social context
- Hard wired into business models: enables companies to give consumers a social stake in their success
- Seamlessly integrated into devices: effortlessly integrated into the desktop and mobile OS
In the accompanying slide deck From destination social to dispersed social: 10 trends in social media they see 10 trends in social media. In a nutshell:
- The rise of the social algorithm.
- (Social) Selling is everywhere.
- From group discounts to group dynamics.
- The evolution of location.
- The rise of social business.
- The consumer as curator.
- Rewarding social sharing.
- Convergence and blurred boundaries.
- Cross device consumption.
- HTML 5 and the rise of web apps.
How to customise a Google+ Page
Ever since Google opened up the Google+ platform to business, companies (including Belgian ones) have been creating their own pages.
Here's the conversity Google+ Page, sharing useful information about how companies can use Google+ effectively:
From "Creating, Using & Promoting Google+ Pages properly" by Gabriel Vasile:
To go from your personal profile to one of your page, click on the small down arrow under your name.
Edit your page profile by adding an ‘introduction’, contact info and website. To do this simply click on the blue ‘edit profile’ button.
Your bio allows you to put in your entire service offering. Make it count. It even has a full rich text editor so you can bold, underline and italicize your text, input hyperlinks, bulleting and numbers.
Add Scrapbook Photos. To add images to create a ‘photostrip’ effect, click on the blue ‘edit profile’ button and then click ‘Add some photos here’. See how to make the photostrip effect
If you want to show geo location information in newly uploaded albums and photos, be sure to check the box under the ‘Photo’s’ tab when editing your page.
Set up a short URL or redirect of some kind that’s memorable. For example for my +Creative Web Design page, I will create www.creativewebdesign.ro/+. That will be easier for everybody to share.
By the same author: