text/html; December « 2011 « Conversity.be

AddThis: Facebook most often used to share content

AddThis is a widely used social bookmarking service. They've recently published an infographic with some of the most striking trends in sharing over 2011.

Timeline of the most shared events in 2011

Some highlights:

  • Facebook makes up 52.1% of sharing on the web
  • Twitter makes up 13.5% of sharing (still less than email, print and favorites) but grows 576.9%. In Japan, Twitter makes up 52% of sharing.
  • Tumblr sharing grows by 1299.5% and is accelerating
  • Address bar sharing creates 1600% viral lift.

Altimeter: the average corporate Social Media Team consists of 11 members

Altimeter’s recent survey to 144 global national corporations with over 1000 employees has some interesting insights on how today’s social media teams structured.
They found a trend of four key groups within these teams:

  1. Leadership team, focused on leadership, vision, the overall program ROI, and driving business results.
  2. Business Unit Facing team, helping multiple business units get on board.
  3. Marketing Facing, focused on customer interaction, but shifting towards advocacy or enabling customers to respond to each other.
  4. Program Management: developers and analysts who conduct reporting and brand monitoring programs.

Data: Composition of a Corporate Social Media Team

Further reading:


ComScore: In Belgium 93% of online population uses social media

In their annual report global management firm comScore released some striking stats on the penetration and usage of social media platforms throughout the world.

Regardless of how open or closed a society may be, it is safe to assume that more than half of local online populations are engaging in online social networking, making the practice comparatively ubiquitous around the world.

In Europe, for example, 98% of the online population in the U.K. is active on social networks.

Further reading:



Top 10 Belgian Google+ Pages

Czech tech start-up ZoomSphere just published detailed statistics for major social networks like Facebook, Twitter, Google Plus or LinkedIn. They also compile the rankings of the most popular sites for each country. It's still too early to draw any conclusions - especially if being "circled" by a few hundred Google+ users already lands you in the Belgian Top10. But it's interesting to see how mainly geeky topics get most attention on Google+.

By the way: if you're on Google+, make sure to check out Conversity.be Google+ Page, sharing information, best practices and news about businesses and organisations on Google+.

Google+ Belgian Top 10 pages

Source: ZoomSphere - local social statistics for Belgium.

  1. Mobile internet provider Mobile Vikings
  2. Community based Linux Enterprise Computing Centos
  3. Daily electro, industrial music news magazine Side-Line Magazine
  4. United Nations Information Centre Pretoria (in South Africa)
  5. Open source content management framework Drupal
  6. Site francophone d'information en BelgiqueLesoir.be
  7. Travels, pictures and experiences website TravelWithUs.be
  8. Terminal based IRC client for UNIX systems Irssi
  9. iPhone info site belgium-iphone.lesoir.be
  10. caregraphic // graphiste web & print

Facebook Belgian Top 10 pages

For the sake of completion: ZoomSphere also has a top 10 of Belgian Facebook Pages. I left out Ferrero Rocher (is Italian) and MPokora from the list (he's French). And here, too, Jean-Claude Van Damme is the top Belgian brand on Facebook in terms of Likes.

  1. Actor/director Jean-Claude Van Damme
  2. I Love Techno festival
  3. Cartoon character TinTin
  4. Shoppingville.be's Shoppen Page
  5. Tomorrowland festival
  6. Brewery Stella Artois
  7. Jewellery/watches Ice Watch
  8. Stand-up comedian Philippe Geubels
  9. Actor and comedian Benoît Poelvoorde
  10. D&B producer and dj Netsky
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Twitter conversations, displayed as actual conversations

The one thing that's missing from Twitter's big Fly update, is the ability to display conversations on Twitter as such. To be honest, spending time on Twitter often feels like sitting on a bus with fifty other people, who are all on their cellphones talking to fifty other people. You'll miss out half of most conversations.

Except if you use Twitter Viewer by Aaron Swartz (@aaronsw).

Filed under: How-to, Twitter No Comments

LinkedIn for business networking: LinkedIn Groups

From LinkedIn Boot Camp [INFOGRAPHIC] @ mashable.com:

LinkedIn Groups give you the most mileage out of your LinkedIn experience. Whatever your industry or business, join groups that will put you in touch with other experts in your industry. Try starting your own group and establish yourself as an expert in the field. Like a mini social network, these niche groups will foster dsicussion, spread your message, and connect you with key people.

LinkedIn Groups are communities of like-minded professionals who share a common experience, passion, interest, affiliation, or goal. Groups provide members with a private and focused space to discuss relevant topics, share news stories, network, and collaborate with others. More in this YouTube tutorial:

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Understanding virality: Metcalfe’s Law

From Understanding viral content marketing infographic @ problogger.net:

Metcalfe's Law is a way to calculate the value of a network. The network effect says that the value of each potential sharer is proportional to the number, N, of other individuals he or she can connect to. [...]
The more interconnections and ways to share between people, the more easily, quickly and widely information can be shared.
Viral marketing is an attempt to get value that goes above and beyond cost. By tapping into the network effect, a marketer can gain far more value than cost. That's because while cost is still a constant, value grows exponentially based on the number of people whom the "viral" touches.


See also:

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Study: Facebook friends are your age and from where you live

There are currently 721 million active Facebook users (more than 10% of the global population), with 69 billion friendships among them. The Laboratory for Web Algorithmics of the Università degli Studi di Milano just published a study of how these friends' age distribute. In short: Facebook users tend to have friends of about the same age, a pattern that holds true even for users aged 60.

Chart from Marketingscharts.com:

Data from the study indicates that Facebook friends are also very locally clustered, with 84% of all connections being between users in the same country.

Also from the research: the median friend count on Facebook is 100, while the average friend count is 190 - which is awfully close to Dunbar's number.

Filed under: Facebook No Comments