Socialnumbers.com is an excellent source of information for a little bit of Facebook benchmarking. There's even an overview of Belgian Facebook Pages, sorted by category, amount of fans, or "talking about".
From the Page by Talking About we learn that over the past few weeks, these three Belgian Facebook pages gained over 4,000 new Facebook fans:
3. Vincent Kompany
150,620 likes · 13,963 talking about this
2. Stella Artois
The No. 1 Belgian beer worldwide, Stella Artois was born from a rich brewing tradition dating back to 1366.
530,336 likes · 7,647 talking about this
They do have a Cannes-related Facebook game running, themed around the Cannes Cinema Club.
De officiële Facebook page van Het Nieuwsblad en Nieuwsblad.be
58,282 likes · 9,228 talking about this
One of their top stories was "Daum bevestigt vertrek aan Club-spelers", with 35 shares.
Images make everything online better. And that's a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high-quality photos in content. So how much does adding images to your content matter? Maybe a lot more than you think.
Three important factors in this shift are:
- the Pinterest effect
- the Timeline overhaul
- The billion dollar Instagram acquisition
Images affect news articals, press materials, local search, e-commerce and social engagement.
Take, for example, the engagement rate wih facebook posts by type:
From Facebook: Around the World in 800 Days @ blog.comscore.com:
Over the past 27 months, or roughly 800 days, Facebook has overtaken local competitors in 8 additional markets and is now the most popular social networking site in 39 out of the 44 countries on which comScore reports individually. Only China, Japan, Russia, South Korea and Vietnam have different market leaders in terms of audience size.
The timeline below illustrates how Facebook overtook social media platforms who were local market leaders, like Windows Live Profile, Orkut, StudiVz, Yahoo Wretch, Hyves and NK.pl:
Everyone's favourite source for local Facebook data is http://socialbakers.com/, which has interesting snapshots of demographics for Belgian Facebook users.
For their age stats, SocialBakers uses a pie chart:
AllFacebook has the age and sex parameter combined:
From “S-Net: A Study on Social Media Usage & Behavior” by Publicis Groupe owned Perfomics:
Moms are more likely than other women to:
- Visit Facebook at least daily (85% vs. 73%)
- Have had a Facebook account for more than one year (82% vs. 76%)
- Say their Facebook account is very/extremely important to them (68% vs. 54%)
More in this slide deck:
Free photo sharing app Instagram is heading fast toward the 100 million users milestone:
More in this Infographic: Instagram Statistics 2012 @ digitalbuzzblog.com
From Instagram's Fun Facts infograph made by Followgram:
Why users use it:
- record memories
- viewpoints exchange
Why users share:
- enjoy something jointly with others
- self-improvement through judgement
- common interests
- users take pictures both for themselves and for others
- few photo pros
- mostly amateurs interested in taking the hobby of photography seriously
Why the community?
- to receive support and validation
- broadcasting platform
Mindjet (http://www.mindjet.com/) produces software, services and apps that improve how people work together. Kudos for their use of a pretty, Jess3 made infographic for their Facebook Page cover photo:
But they've also used it with the "tag yourself in this photo" feature:
This tactic has its limits:
- a maximum amount of 50 people can be tagged in one Facebook photo
- the size of the cover photo and shared photos have their own, specific dimensions (in this case, a part of the drawing is lost)
From Facebook Cheat Sheet: Sizes and Dimensions @ dreamgrow.com:
The Cover Photo for Facebook’s timeline's ideal dimensions are
- Width: 851px
- Height: 315px
Facebook will take the centre of the image and cut it out accordingly. You can later adjust the horizontal (landscape images) or vertical (portrait images) position of the picture.
- Width: 403px
- Height: 403px
LinkedIn just announced it agreed to acquire SlideShare, a leading professional content sharing community.
From the press release:
"Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity," said LinkedIn CEO Jeff Weiner. "These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn's mission and helping us deliver even more value for our members. We're very excited to welcome the SlideShare team to LinkedIn."
More, obviously, in this SlideShare deck uploaded by LinkedIn:
A perfect match. SlideShare is an on-line hosting service for your PowerPoint and keynote slides. LinkedIn’s SlideShare application not only allows you to view the presentations of all your connections, but also helps you to identify experts for certain industries and topics. Most importantly, it allows you to reinforce your professional reputation and brand by embedding SlideShare presentations in your LinkedIn profile to feature your portfolio and work.
What is SlideShare?
Founded in 2006, SlideShare is a leading professional content sharing community. Professionals can upload content for free, discover people through content, and content through people. SlideShare brings presentations, documents and videos to life on the web for professionals to discover and share. Premium social content marketing subscriptions enable professionals and brands to gain social media engagement and generate sales leads. The company is based in San Francisco, Calif.
Some facts and figures about SlideShare (source is Google Ad Planner unless stated differently):
- Founded in October 2006
- Unique visitors:
- Belgium: 53K
- global: 26M, "nearly 29M" (source: Comscore)
- Presentations uploaded so far: 9M (source: SlideShare Press Center)
- Presentations embedded so far: 7.4M across 1.4M unique domains (source: SlideShare Press Center)
- Reach of online population:
- Belgium: 0.6%
- global: 1.4%
- Page views
- Belgium: 570K
- global: 140M
- Avg time on site
- Belgium: 6:40
- global: 6:00