Belgium’s fastest growing Facebook Pages: Nieuwsblad.be, Stella Artois, and Vincent Kompany
Socialnumbers.com is an excellent source of information for a little bit of Facebook benchmarking. There's even an overview of Belgian Facebook Pages, sorted by category, amount of fans, or "talking about".
From the Page by Talking About we learn that over the past few weeks, these three Belgian Facebook pages gained over 4,000 new Facebook fans:
3. Vincent Kompany
Facebook.com/vincentkompany
Professional Footballer.
150,620 likes · 13,963 talking about this
The "talking about" peak is obviously related to 13 May, the final day of the season, when Kompany captained Manchester City, the team that won the Premier League of the 2011-2012 season.
2. Stella Artois
Facebook.com/Stella
The No. 1 Belgian beer worldwide, Stella Artois was born from a rich brewing tradition dating back to 1366.
530,336 likes · 7,647 talking about this
Looks like an organic growth of both the amount of fans, and the amount of Facebook users interacting with the brand.
They do have a Cannes-related Facebook game running, themed around the Cannes Cinema Club.
1. Nieuwsblad.be
Facebook.com/nieuwsblad.be/
De officiële Facebook page van Het Nieuwsblad en Nieuwsblad.be
58,282 likes · 9,228 talking about this
The Edgerank went sky high in the past few weeks:
One of their top stories was "Daum bevestigt vertrek aan Club-spelers", with 35 shares.
The shift to visual
From "It's all about the images", an infograph made by mdgadvertising.com (and found at searchenginejournal.com):
Images make everything online better. And that's a good thing, considering how several big shifts in the social media world are now placing a bigger emphasis on using high-quality photos in content. So how much does adding images to your content matter? Maybe a lot more than you think.
Three important factors in this shift are:
- the Pinterest effect
- the Timeline overhaul
- The billion dollar Instagram acquisition
Images affect news articals, press materials, local search, e-commerce and social engagement.
Take, for example, the engagement rate wih facebook posts by type:
Women rule on Pinterest, Twitter, Yelp, Facebook, Instagram
Informationisbeautiful had a fresh look at their famous 2009 "Chicks rule" infograph. Have a look:
Comscore: Facebook is the only truly global social network
From Facebook: Around the World in 800 Days @ blog.comscore.com:
Over the past 27 months, or roughly 800 days, Facebook has overtaken local competitors in 8 additional markets and is now the most popular social networking site in 39 out of the 44 countries on which comScore reports individually. Only China, Japan, Russia, South Korea and Vietnam have different market leaders in terms of audience size.
The timeline below illustrates how Facebook overtook social media platforms who were local market leaders, like Windows Live Profile, Orkut, StudiVz, Yahoo Wretch, Hyves and NK.pl:
Facebook stats for Belgium: now also available from AllFacebook.com
Everyone's favourite source for local Facebook data is http://socialbakers.com/, which has interesting snapshots of demographics for Belgian Facebook users.
Today AllFacebook.com also launched country statistics. One of them shows how the amount of Belgian Facebook users has only slightly grown in the past year:
For their age stats, SocialBakers uses a pie chart:
AllFacebook has the age and sex parameter combined:
Social business case: Tesco
From Tech Trends 2012 - Elevate IT - for digital business[.pdf] by deloitteblog.co.za:
Social business is still in its early days. These initial waves are about unlocking insights based on people’s behavior and relationships, and on supplementing the enterprise’s traditional view of markets and employees.
Even more value can be gained as companies restructure how work gets done through social engagement – and by customizing messaging, promotions and even products, based on individual and community desires. Social awareness can give way to social empowerment – once again placing people at the heart of business.
[...]
Tesco, the United Kingdom’s largest retailer, has been a leading proponent of social business. From early entries into social monitoring and command centers, to ambitious social commerce campaigns, to the acquisition of social marketing firm BzzAgent, Tesco is embedding social sensibilities into virtually all aspects of its business, from loyalty programs to stocking and procurement decisions.
Study: mothers as more versatile, present, active and engaged users of social media
From “S-Net: A Study on Social Media Usage & Behavior” by Publicis Groupe owned Perfomics:
Moms are more likely than other women to:
- Visit Facebook at least daily (85% vs. 73%)
- Have had a Facebook account for more than one year (82% vs. 76%)
- Say their Facebook account is very/extremely important to them (68% vs. 54%)
More in this slide deck:
Instagram’s secret recipe
Free photo sharing app Instagram is heading fast toward the 100 million users milestone:
More in this Infographic: Instagram Statistics 2012 @ digitalbuzzblog.com
From Instagram's Fun Facts infograph made by Followgram:
Why users use it:
- record memories
- viewpoints exchange
- relax
Why users share:
- enjoy something jointly with others
- self-improvement through judgement
- common interests
Users' motivations:
- users take pictures both for themselves and for others
Users's occupation:
- few photo pros
- mostly amateurs interested in taking the hobby of photography seriously
Why the community?
- to receive support and validation
- broadcasting platform
Cool Facebook idea: tag yourself in this infographic
Mindjet (http://www.mindjet.com/) produces software, services and apps that improve how people work together. Kudos for their use of a pretty, Jess3 made infographic for their Facebook Page cover photo:
But they've also used it with the "tag yourself in this photo" feature:
This tactic has its limits:
- a maximum amount of 50 people can be tagged in one Facebook photo
- the size of the cover photo and shared photos have their own, specific dimensions (in this case, a part of the drawing is lost)
From Facebook Cheat Sheet: Sizes and Dimensions @ dreamgrow.com:
The Cover Photo for Facebook’s timeline's ideal dimensions are
- Width: 851px
- Height: 315px
Facebook will take the centre of the image and cut it out accordingly. You can later adjust the horizontal (landscape images) or vertical (portrait images) position of the picture.
- Width: 403px
- Height: 403px
