Social media image sizing guide for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+
From A Guide To Social Media Images (Infographic) @ originalginger.com:
Since there are so many social media options available now we find it helpful to have a guide to refer to when we are preparing design elements and images.
Here's the one for YouTube:
By the way: if you often upload videos to your YouTube channel, make sure to subscribe to http://youtubecreator.blogspot.be/ - the official YouTube Partners & Creators blog.
Altimeter report: The Six Ingredients to Measuring the Revenue Impact of Social Media
Altimeter Group identified six primary ways that organizations currently measure the revenue impact of social media, which should be used as a guideline to determine the most effective measurement mix for your business
- Anecdote: Specific examples where social media was known to influence a sale or sales.
- Correlation: Comparing two data sets (for example, number of likes vs. revenue) to determine whether there may be a relationship. Note that most correlations are quite simple, although companies such as MarketShare are working on far more advanced social econometric models.
- Multivariate Testing: Comparing one group exposed to social media content with another that was exposed to different or no content.
- Links and Tagging: Links refer to short links, such as bit.ly, goo.gl, or custom links embedded into content. Tags (and cookies) refer to a piece of code that is embedded into links or URLs for the purpose of conversion attribution.
- Integrated: Integrated refers to apps or Software-as-a-Service (SaaS) offerings with integrated analytics, such as those offered by Buddy Media, Wildfire, or Facebook apps for Timeline.
- Direct Commerce: Addition of an ecommerce storefront to a social platform such as Facebook; frequently referred to as “fcommerce.”
More where this came from:
Social Login and Social Sharing: Facebook still in the lead
As you work to add a social layer to your site to improve engagement and drive conversions, social login and sharing should be fully integrated.
From Social Login and Social Sharing Trends Across the Web for Q2 of 2012 @ janrain.com:
When it comes to social login, people want choice. While Facebook is the most popular option at 48%, a majority would rather use a different social identity, such as Google, Twitter or Yahoo!.
Facebook and Twitter are far and away the most popular sharing destinations, but LinkedIn and Yahoo! maintain preference on niche sites that are catered to their audience (B2B sites for LinkedIn, as an example). During the past year, Twitter’s popularity as a sharing destination has increased at a more prominent rate than other social networks.
Report: corporate YouTube channels increased by 200%
From Burson-Marsteller Global Social Media Check-Up 2012 @ slideshare.net:
Interesting benchmark numbers:
Each corporate YouTube channel averages 2,024,931 views and 1,669 subscribers
More where this came from:
Social business is about fostering collaboration, dialogue and discussion
From 2012 FedEx Ketchum Social Business Study [.pdf]:
While enhancing brand awareness/reputation is still a major objective for social media efforts for participating companies (69% for clients and 68% for the general public), the relationship between these organizations and their stakeholders (including clients, employees, public, partners and investors) continues to evolve and deepen as greater emphasis is put on fostering collaboration, dialogue and discussion (44% for employees, 39% for clients) and strengthening relationships (52% for general public, 51% for clients).
96% of Belgians under 40 have internet access
From Google's Consumer Barometer:
The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries (including Belgium) across 36 different product categories. You can now quickly gain insights on consumer behaviour and create your own graphs.
Social signals, and how they impact your content’s SEO
Social signals are mainly online actions done by users while using their Facebook, Twitter etc identity. They are, in other words, Facebook likes or YouTube comments that add a layer of opinions to the most interesting, relevant or just funny webvideos, news articles or status updates.
There are roughly three categories of social signals:
- like, favorite, vote, G+: a lightweight social signals that shows social proof ("if others like me like it, I will probably like it too)
- comment, reply, review: powerful because of the impact of peer recommendations on other people's purchase intentions
- share, (re)tweet, forward, embed, (re)pin: very powerful way of spreading content through the network effect
Social signals (mostly Facebook, Twitter and Google+) are now a very relevant factor in Google search results.
Facebook and Twitter signals correlate as follows with higher rankings in the U.S.:
From Social Media, Backlinks and Classic SEO: U.S. and UK SEO Ranking Factors 2012 @ blog.searchmetrics.com:
[Facebook] ‘Shares’ appear to have the strongest association, followed directly by the number of backlinks in the overall summary. Twitter is far behind these values but is still the 6th strongest metric in our analysis behind Facebook and the number of backlinks. A note on Google+: analyzing Google +1s with a Spearman correlation, we found a significant result of 0.41. From this we can assume that the quantity of +1s has the strongest correlation of any of the metrics analyzed in the study.
The visual web
From The visual web @ slideshare.net:
A noticeable trend this year is beautiful apps or websites. Its all part of a larger trend that Im calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.
(Richard McManus, Read Write Web)
Further reading:
Comscore: Pinterest is disrupting the social media landscape
From Pinning Down the Impact of Pinterest @ blog.compete.com:
New research from Compete’s Online Shopper Intelligence Survey suggests that Pinterest is succeeding in disrupting the social media landscape. About 1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest.
Food related content was the most overwhelmingly popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males.