From A Guide To Social Media Images (Infographic) @ originalginger.com:
Since there are so many social media options available now we find it helpful to have a guide to refer to when we are preparing design elements and images.
Here's the one for YouTube:
By the way: if you often upload videos to your YouTube channel, make sure to subscribe to http://youtubecreator.blogspot.be/ - the official YouTube Partners & Creators blog.
Altimeter Group identified six primary ways that organizations currently measure the revenue impact of social media, which should be used as a guideline to determine the most effective measurement mix for your business
- Anecdote: Specific examples where social media was known to influence a sale or sales.
- Correlation: Comparing two data sets (for example, number of likes vs. revenue) to determine whether there may be a relationship. Note that most correlations are quite simple, although companies such as MarketShare are working on far more advanced social econometric models.
- Multivariate Testing: Comparing one group exposed to social media content with another that was exposed to different or no content.
- Links and Tagging: Links refer to short links, such as bit.ly, goo.gl, or custom links embedded into content. Tags (and cookies) refer to a piece of code that is embedded into links or URLs for the purpose of conversion attribution.
- Integrated: Integrated refers to apps or Software-as-a-Service (SaaS) offerings with integrated analytics, such as those offered by Buddy Media, Wildfire, or Facebook apps for Timeline.
- Direct Commerce: Addition of an ecommerce storefront to a social platform such as Facebook; frequently referred to as “fcommerce.”
More where this came from:
From Burson-Marsteller Global Social Media Check-Up 2012 @ slideshare.net:
Interesting benchmark numbers:
Each corporate YouTube channel averages 2,024,931 views and 1,669 subscribers
More where this came from:
The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries (including Belgium) across 36 different product categories. You can now quickly gain insights on consumer behaviour and create your own graphs.
From The visual web @ slideshare.net:
A noticeable trend this year is beautiful apps or websites. Its all part of a larger trend that Im calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.
(Richard McManus, Read Write Web)
From Pinning Down the Impact of Pinterest @ blog.compete.com:
New research from Compete’s Online Shopper Intelligence Survey suggests that Pinterest is succeeding in disrupting the social media landscape. About 1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest.
Food related content was the most overwhelmingly popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males.