16May/110
40% of Belgian marketers not satisfied with results of social media activities
From The House of Marketing's Yearly marketing survey 2011:
[Belgian] marketers really need to bring their knowledge of social media up to speed. Although they’re convinced of the usefulness of social media and they really want to invest in dialogue with the consumer, they lack basic competences to create content, to concretely handle the conversation and to analyze the results. Almost 40% of marketers are not really satisfied with the results of their social media activities, and even more, almost 60%, state that they do not know the Return On Marketing Investment (ROMI) of these activities. Probably, the low satisfaction rate is strongly linked to this lack of knowledge of ROMI.
Further reading:
- Yearly marketing survey 2011 Booklet (pdf 16 MB)
- Yearly marketing survey 2011 Slides (PDF 1 MB)
- Persbericht / Communiqué de presse