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8Sep/100

5 strategies to make your content go viral

Internet entrepreneur and founder of BuzzFeed and Huffington Post Jonah Peretti shares everything he's learned in the past 10 years about spreading ideas and make them "go viral" on the web.

Tactics:

  1. Viral media: activate the Bored at Work Network
  2. Mullet Strategy: business upfront, party in the back
  3. Big Seed Marketing: pay for the seed, optimize for viral lift
  4. Maniacs: target crazy people, not couch potatoes. Content is more viral if it helps people fully express their personality disorders.
  5. Mormonism: quality is not enough, build evangelism into your ideas

Jonah Peretti Viral Meetup Talk