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19Oct/100

8 important trends for your 2011 online media plan

It's that time of the year again. Author and speaker Gini Dietrich (@ginidietrich on Twitter) has summed up her 8 communication/marketing/social media trends for next year:

  1. Content, content, content: all companies should become media companies, in that the content they provide is valuable, consistent, and non-salesy.
  2. FTC [U.S. Federal Trade Commission] rulings, e.g. disclosure on blogs, paid reviews, ethics and how we approach traditional journalists and bloggers.
  3. Net neutrality: if Google and Verizon are successful, the Internet will become a paid model, just like cable television.
  4. Customer engagement: engage them as human beings and not as people who you think want to be sold
  5. Social commerce
  6. Group buying e.g. Groupon
  7. Q&A sites e.g. JustAnswer
  8. Mobile: watch for movement toward mobile payments

Further reading:

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