25May/110
7 suggestions to keep your Facebook Fans happy
Recently eMarkter updated their charts about the top reasons people became fans of brands on Facebook. Ignitesocialmedia.com points out that the results show a shift from the rather opportunistic "to receive discounts and promotions" to "to get the latest news about the brand".
So what does this mean for Facebook Page administrators? Here are some tips from the Fans in the research - in order of importance:
- Advance information and previews of future products, future offers
- Ability to take part in games, competitions
- Access to exclusive information
- Invitations to events related to the brand beyond Facebook
- Involvement in the development of new products, new offers
- Ability to order products online from the page
- Discussions with brand representatives