B2B case: SteelMaster Buildings on Facebook

Selling in a business-to-business environment is different from selling to consumers. One of the most striking differences, for example, is that the lead time is much longer. It is also true that b2b industries are generally not yet very active in social media – with the exception of advertising and marketing, and ‘tech’ industries such as software, it and telecommunications. In this latter category, companies like Microsoft, Oracle, Sun Microsystems, Cisco Systems and Intel are leading the way.

And yet there are quite some inspiring examples of B2B companies active in social media outside of the technology/telco sphere.

From  7 Awesome B2B Facebook Pages @ blog.hubspot.com:

There are a couple features that make SteelMaster Buildings' page stand out to me. The request a quote and the find a Steel Building near you pages are another great example of making the visitors visit as enjoyable as possible. Instead of requiring you to call someone for a quote, go to their homepage, or go to Google to search for the closest location you can do this all from within their Facebook Fan Page.

More inspiring B2B cases in my presentation below: