Content marketing tactic: Trusted Filter

As early as 1967, Canadian philosopher, scholar and writer (of "The Medium is the Message" fame) Marshall McLuhan stated that information has become “electric” leads to information overload:

One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.

"Information overload" as a term was popularised in the early 1970s by American writer and futurist Alvin Toffler to refer to the limits of human attention. “Electric information”, or digital data and content distribution have radically reduced the cost of creating, storing and sharing information and opinions.
There is, however, a solution. In a September 2008 keynote, American writer, consultant and teacher Clay Shirky famously said:

It's Not Information Overload. It's Filter Failure.

More on this concept in my keynote on Trusted Filters at VRT's ZepposFestival: