3Aug/110
Business journalists mostly active on LinkedIn, Facebook and Twitter
According to the 2011 Arketi Web Watch Survey, 64% of B2B journalists said they spent more than 20 hours a week online and 21% spent over 40 - mostly to read news and search for story ideas.
This infograph from the survey shows where they get their story ideas.
As far as their own presence, the journalists from the survey 92% said they had a LinkedIn account, more than any other social network. Facebook and Twitter landed at 85% and 84% respectively.
Further reading:
- LinkedIn Most Popular SocNet for Journalists @ marketingcharts