Globalwebindex: Twitter is now the fastest growing social platform
From Infographic: Twitter The Fastest Growing Social Platform @ globalwebindex.net:
Twitter is now the fastest growing social platform incresing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users.
Social media around the world: global usage statistics
From Social Networking Stats: LinkedIn Grows Nearly 40% Year-Over-Year, #RLTM Scoreboard @ therealtimereport.com:
Facebook: 1 billion active users - via Facebook
Qzone: 599 million monthly active users - via TechCrunch
Twitter: over 500 million users - via Twopcharts
Sina Weibo: over 400 million users - via Yahoo
LinkedIn: 200 million active users - via LinkedIn
VK: over 190 million users - via VK
Renren: over 170 million users - via iResearch iUser Tracker
Google Plus: 135 million monthly active users - via Google
Instagram: 100 million users - via TechCrunch
Tumblr: 93 million blogs - via Tumblr
Reddit: 56 million monthly unique visitors - via Reddit
Foursquare: nearly 30 million users - via Adweek
Pinterest: over 25 million users - via AdWeek
Tagged: 20 million unique monthly users - via Tagged
Posterous: 15 million monthly users - via Posterous
Social media platform global stats by unique visitors or monthly active users
Just to give you an idea of the relative size of their user base:
| Facebook: | 1 billion active users | via Facebook |
| Qzone: | 599 million monthly active users | via TechCrunch |
| Twitter: | over 500 million users | via Twopcharts |
| Sina Weibo: | over 400 million users | via Yahoo |
| LinkedIn: | 187 million active users | via LinkedIn |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| Google Plus: | 135 million monthly active users | via Google |
| VK: | over 100 million users | via VK |
| Instagram: | 100 million users | via TechCrunch |
| Tumblr: | 87 million blogs | via Tumblr |
| Reddit: | 46.4 million monthly unique visitors | via Reddit |
| Foursquare: | over 25 million users | via SmartBlog on Social Media |
| Pinterest: | over 25 million users | via AdWeek |
| Tagged: | 20 million unique monthly users | via Tagged |
| Posterous: | 15 million monthly users | via Posterous |
Source: Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard @ therealtimereport.com
Pew Internet: women more active on social media
A recent study by the Pew Internet and American Life Project found that 75% of U.S. online women use social media, compared to 63% of men.
Women are more active, too with 54% using social media on a daily basis, compared to 42% of men.
Overall, 69% of online adults in the U.S. now use social media services.
Some of the other findings from the Pew report include:
- 12% of online adults say they use Pinterest
- 12% of online adults say they use Instagram
- 5% of online adults say they use Tumblr
- 66% of online adults say they use Facebook
- 20% of online adults say they use LinkedIn
- 16% of online adults say they use Twitter
When it comes to the age of people using social media, 92% of online users between 18 to 29-years-old use social media, compared with 73% for the 30-to-49-years, 57% for people 50 to 64 and 38% for people older than 65.
List of the day: the top 50 social brands
Infegy built The Top 50 Social Brands, an interactive brand ranking application that uses Social Radar, Infegy’s market leading consumer research and analytics platform. Social Radar gathers billions of brand conversations in real time from all over the Web and processes them using an advanced content analysis platform. Using the API, they build rankings for those brands by how much positive conversation there has been for each over the last week.
The top 5 social brands are:
Daily conversation volume:
Conversation topics:
Relative sentiment and relative gender distribution:
Social media in Belgium: a quick snapshot of their relative audience size
Bad news for users of Google's Ad Planner tool to research audience data for popular websites, including Facebook.com, Twitter.com and LinkedIn.com. Starting September 5th, 2012, you can no longer research domains or ad placements that are not part of the Google Display Network.
In 2012, only two social media platforms are really mainstream in Belgium: Facebook and YouTube. There are no public data available (yet) for Belgian YouTube users, but here's a quick overview of some of the data that are still public. At least, until the 5th of September.
Facebook is still the biggest social media platform:
- 82% reach in Belgium (up from 74,8% in March)
- 6.8M unique visitors a month (up from 6,1M in March)
- 6.5B pageviews a month (down from 8.6B in March
French video sharing service website Dailymotion has surpassed LinkedIn in terms of pageviews:
- 9.2% reach in Belgium (down from 10% in March)
- 760K unique visitors a month (down from 820K in March)
- 18M pageviews a month (up from 16M in March)
LinkedIn has lost part of its audience in terms of unique visitors and pageviews:
- 9.2% reach in Belgium (down from 11.2% in March)
- 760K unique visitors a month (down from 920K in March)
- 21M pageviews a month (down from 26M in March)
Twitter has moved up to the 4th position, where Netlog used to be:
- 9.1% reach in Belgium
- 750K unique visitors a month
- 21M pageviews a month
96% of Belgians under 40 have internet access
From Google's Consumer Barometer:
The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries (including Belgium) across 36 different product categories. You can now quickly gain insights on consumer behaviour and create your own graphs.
Top 10 Belgian sites that get most traffic from Facebook
From Media Toolkit at Socialnumbers.com:
- hln.be (18,447 shares)
- standaard.be (17,104 shares)
- nieuwsblad.be (9,771 shares)
- gva.be (6,110)
- 7sur7.be (3,561 shares)
- hbvl.be (3,196 shares)
- humo.be (1,542 shares)
- flair.be (69 shares)
- libelle.be (48 shares)
- femmesdaujourdhui.be (33 shares)
The past 7 days the most shared news articles for the Belgian Facebook audience were:
Vrouwen mogen in New York topless rondlopen
Het is een goedbewaard geheim, maar volgens een wet uit 1992 mogen vrouwen in New York hun bovenlijf ontbloten op alle plekken waar ook mannen met ...
On hln.be
26.06.2012. 13:24
1464 shares
Man is gelukkiger... als hij mag helpen poetsen
Wanneer een man een handje mag toesteken in het huishouden maken koppels minder ruzie en zijn ze gelukkiger, dat blijkt uit een Brits onderzoek. ...
On hln.be
28.96.2012, at 23:53
940 shares
Agenten gebruikten daklozen als trampoline - De Standaard
On standaard.be
27.06.2012. 07:59
618 shares
How do you measure how reactive your fans and followers are?
When it comes to your audience, there are two main parameters:
- Reach - any number that gives an idea of the size of your audience, and how it grows or declines
- Engagement - any number that gives an idea of how reactive that audience is
Reach is pretty easy to measure. You could track the amount of Facebook Fans, Twitter Followers, YouTube channel subscribers of your brand's presence in social media.
Or you could apply this metric to a specific social object you've launched, like a YouTube movie, a Tweet message, or a Facebook Post. In that case you'll focus on clicks, impressions, views, etc.
The hard part is in measuring Engagement. For lack of better tools, most use something like a Klout Score, a Net Promotor Score, and anything in between.
Socialbakers.com have just published their formulas for Facebook and Twitter Engagement rate. Facebook Engagement is calculated "on a given date", while the time stamp seems less important in the Twitter formula. Still: a very interesting and yet surprisingly simple look at social media metrics.
For your reference:
More where this came from:
Formulas Revealed: The Facebook and Twitter Engagement Rate @ socialbakers.com
Social media in Belgium: who’s got the biggest audience?
Curious about the audience size of some of the most popular social media platforms in Belgium?
You can use Google's Doubleclick Ad Planner for that.
To illustrate:
Facebook is obviously the biggest social media platform:
- 74,8% reach in Belgium
- 6,1M unique visitors a month
- 8.6B pageviews a month
Second is LinkedIn:
- 11,2% reach in Belgium
- 920K unique visitors a month
- 26M pageviews a month
Third is French video sharing service website Dailymotion:
- 10% reach in Belgium
- 820K unique visitors a month
- 16M pageviews a month
Still trying to find a way to include YouTube, Picasa en Google Plus numbers into the Media Plan tool - any help is welcome!