What is Facebook’s ‘People Talking About This?’
From ‘People Talking About This’ defined @ InsideFacebook.com:
People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:
- like a page
- post on the page wall
- like a post
- comment on a post
- share a post
- answer a question
- RSVP to a page’s event
- mention the page in a post
- tag the page in a photo
- check in at a place
- share a check-in deal
- like a check-in deal
- write a recommendation
Whenever a person takes one of these actions, it counts toward People Talking About This.
5 Belgian Facebook Pages worth looking at
Sometimes it's hard to distinguish whether a Fan Page is linked to a Belgian company, product or service. But based on our own metrics, these are the Top Pop charts for today.
Most liked Belgian page: Tomorrowland
Tomorrowland is a Belgian outdoor dancing event (festival) organised every year in the Flemish town of Boom since 2005. This year's edition was from 22nd to 24 July. Over two months later after the event, Tomorrowland's Facebook Page is relatively speaking the most lively page of this moment with a daily change of over 1,000 new Likes and an impressive total of 273,240 fans. It's Tickets iFrame tab, however, is no longer accessible for most Facebook users because it's using a http connection instead, which got depreciated by Facebook recently over (safer) https connection.
It will be interesting to see how an event like Tomorrowland will keep its Fans' attention up until the next edition in July 2012, but so far they're doing a really good job.
Belgian page with the least growth: Van Vlees En Bloed
Van Vlees en Bloed was a Flemish television series, broadcasted at één between 1 January and 12 February 2009. The last Wall Post at the Van Vlees En Bloed's Facebook Page (a picture from the cast) was posted during that period, at 23 January 2009. Although the Page still has a whopping 118,462 fans, the amount of daily likes for this Page has dropped significantly over the past few weeks and months.
If a TV series becomes popular, unofficial Facebook Pages will pop up and force the TV Channel to either start their own or take over the grassroots one. But even for Van Vlees En Bloed, the "long tail" of a tv series clashes with Facebook's EdgeRank algorhythm. If a Facebook Page doesn't keep updating, it falls off the radar of its fans.
Belgian breakthrough page: BASE Belgium
BASE is a telephony services and broadband internet brand operated by KPN Group Belgium. Although in sheer numbers BASE Belgium's Facebook Page's posts does not receive a lot of likes, it does see a consistent 1% daily growth in its amount of "likes". BASE Belgium's Facebook Page got launched in April 2011 and currently has 6,834 fans.
Most popular non-branded Belgian Facebook Page: Shoppen
The Facebook Page Shoppen (the Dutch verb for "shopping") is one of Belgium's most popular Facebook Pages that is not linked to a brand (whether it's a personal brand, or a product/service). It is linked to fashion, beauty and lifestyle site/blog http://www.shoppingville.be and offers a mix of Dutch and English spoken pointers to its partners' content outside Facebook - mostly e-commerce sites that sell fashion brands.
And the most engaged fans belong to... JCVD
Although the "Muscles From Brussels" does have an international fan base, Jean-Claude Van Damme's Facebook Page still holds the number one spot in the Belgian Fan Page hitparade. Not only does he have the largest fan base (865,928 fans and counting!) they're among the most active ones, too. His most recent post against animal cruelty got over 3,000 Likes.
Social is gaining share in referrals
From Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers @ blog.outbrain.com:
Currently, search methods [...] send the largest slice of referral traffic to content. Links from publisher sites make up 31% of referral traffic to content pages [...], portal homepages (AOL.com, Yahoo.com, MSN.com) account for 17% of traffic, and finally, social media sites (Facebook, Twitter, StumbleUpon, Fark.com, reddit, Digg) send 11% of traffic to content pages.
What kind of content do people share online?
This infograph says it all:
Download a high-res PDF of the report: Content Discovery and Engagement Report, Q1 2011 (.pdf)
Most effective auto-posting apps for Facebook Pages
From Study: Auto-Posting to Facebook Decreases Likes and Comments by 70% @ insidefacebook.com
Many companies, public figures, organizations, and news outlets (including our own) use auto-posting apps to create Facebook Page updates by syndicating their Twitter posts or converting their blog post headlines. This increases efficiency by relieving the admins of these accounts from having to copy and paste headlines and links from one platform to another.
Facebook, however, depreciates third party applications over manual posting. According to a recent study by edgerankchecker.com, engagement ratio overall drops at least 70% per post. Check this infograph for an overview of popular auto-posting apps:
[Update] From Management Tools From Having Posts Hidden in News Feeds @ insidefacebook.com
We’ve now learned that Facebook maintains a secret whitelist of companies that are exempt from having content posted through their publishers consolidated across different Pages and clients. This protects them from a reduction in news feed impressions. The whitelist includes some top enterprise Page management tools from the Preferred Developer Consultant program including Buddy Media, Vitrue, Involver, Context Optional and Syncapse. Facebook has forbidden those included from discussing the existence of the whitelist. Facebook has confirmed with us that “trusted partners” are having their posts treated differently.
64 ideas to activate your Facebook fans
Facebook Marketing Strategies infographic from socialmedialonlineclasses.com:
Most Facebook Pages reach only 3%-7.5% of their fans
Social analytics company PageLever came out with a study last month that proves how content posted on your Facebook Page has to fight its way to its Fans' NewsFeeds.
Some data from the report:
Key take-aways:
- Spend energy on newsfeed content rather than custom tabs. As a page grows from 10,000 to one million fans, pageviews drop 12x faster than impressions.
- Post at least once a day to get more unique impressions per fan.
- The larger you get, the more Facebook promotes your page in NewsFeeds. Facebook ranks Pages with more fans higher in the search results, and features them more often in "Suggestions".
Further reading:
- How we measured that most pages reach only 3%-7.5% of their fans - PageLever
- SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts - AllFacebook
- Popular Facebook Pages Have Fewer Unique Page Views Per Fan, Most Engagement is in the News Feed - InsideFacebook
- Report: Only 3% to 7.5% of Fans View Posts From A Facebook Page - SearchEngineLand
- New Study: Only 7.5 Percent of Fans See Your Facebook Page Posts - Marketing Pilgrim
Business journalists mostly active on LinkedIn, Facebook and Twitter
According to the 2011 Arketi Web Watch Survey, 64% of B2B journalists said they spent more than 20 hours a week online and 21% spent over 40 - mostly to read news and search for story ideas.
This infograph from the survey shows where they get their story ideas.
As far as their own presence, the journalists from the survey 92% said they had a LinkedIn account, more than any other social network. Facebook and Twitter landed at 85% and 84% respectively.
Further reading:
- LinkedIn Most Popular SocNet for Journalists @ marketingcharts
Social presence is becoming a critical aspect of job search
From HOW TO: Spruce Up a Boring Resume [INFOGRAPHIC] @ mashable.com:
Social networks can help or hinder your chances of getting a job or getting into the college or education program best suited for your career. The wrong image in social media can torpedo an otherwise stellar resume.
The Content Grid: a framework for the process of Content Marketing
From the (excellent) Social Media ProBook:
The "buying" process begins long before a sales person contacts a prospect. The fuel that drives a prospect from latent interest to active demand is created, curated or procured by a brand, distributed over social channels and measured against business objectives.
Their list of KPIs is particularly interesting:
Awareness:
- traffic / page views / time onsite
- content downloads
- inbound links / page rank
- fans / followers
- mentions / comments / shares
Consideration:
- open / click-through rates
- inquiries / database growth
- form submission rate
- funnel conversion (stage change)
Close:
- qualified / accepted leads
- meeting with sales
- opportunities
- active pipeline / pipeline value
- closed deals