From How to Unleash the Power of Content @ jeffbullas.com:
The opportunities [of content marketing] are global and far reaching if you can overcome the challenges.
- It positions you as an expert – Content will position you and your brand over time as a thought leader.
- Networking opportunities – Connecting online will lead to face to face meetings that will make the virtual connection real and strong.
- It has given the introvert a voice – If you feel that you are too quiet to be successful then content and a platform will provide you with an online platform and channel.
- Online asset – Content built up overtime provides opportunity to create our own online asset & IP that you own.
- Monetise your content – By packaging your content online and selling it as an online course, book on Amazon or a paid seminar content can be turned into cash.
From The Many Faces of Influence @ traackr.com:
Online influencers come in many forms. From the web celebrity to the nerdy expert to the personal brand.
Among these influencer profiles are:
- the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;
- the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; and
- the Agitator, who always looks for ways to stir the pot and push conversations to new heights.
Check out their infographic to find out more about influencers and how to approach them.
From BORING NO MORE: Understanding the Potential of Content Marketing @ marketingadept.com:
The person with the biggest bullhorn no longer gets to own the conversation.Today, the most interesting voice gets the microphone. Content marketing (sometimes called “thought leadership”) is the process which enables you to have a more interesting voice. […] Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results.
Click on the image to see the full infographic:
As found on Write better Facebook Status Updates with these 5 Templates @ postplanner.com:
From How to Tell a Visual Story (Even You, B2B): A Marketer's Guide @ marketingprofs.com:
How can you prepare your brand to benefit from the power of visual content such as photos, slides, infographics, cartoons, and more? What kind of content works best for telling a visual story that packs a punch? And how can inherently boring organizations (we're looking at you, B2B!) create compelling visual content?
More in the slide deck embedded below:
The Ridiculously Exhausitive Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.
Here's the one for your Instagram profile:
From The Race for Social Media Engagement @ visual.ly:
Many auto brands maintain a large number of profiles on Facebook, Twitter, YouTube and Pinterest. Some brands have one page for each model, some brands have dedicated support accounts on Twitter, etc.
Where possible, Unmetric has combined all of this data into a single entity. All data gathered from Q4 2012.
Posts about Corporate Social Responsibility, Ad Campaigns and Promotions on Facebook have failed to engage with fans. What does work, are questions to fans, events and photos.
From 10 Key Stats of the Community Manager Space #CMAD @ web-strategist.com:
Altimeter Group conducted analysis of 30 global job descriptions of Community Managers to ascertain patterns on job requirements and skills.
Out of 30 Community Manager job descriptions, the most critical requested skills were writing ability (83%), customer relations in online channels in normal daily conditions (76%), and working with other departments (53%). Other critical skills included reporting, and providing feedback to product teams on innovations and improvements. A few of the requirements included passion/tact/clever people skills, as well as passion for the topic and vertical the CM was covering.
The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing.
A three-minute visual overview of the history of content marketing.
From 2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends @ contentmarketinginstitute.com:
On average, B2C marketers use four social media networks to distribute their content, compared to five for B2B. The channel they use most often, by far, is Facebook (90%). The majority of B2C marketers also use Twitter (69%), YouTube (65%) and LinkedIn (51%). B2C marketers use LinkedIn much less frequently than their B2B peers (83%).
More in the slide deck below.