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Interruption marketing vs inbound marketing: overview

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Major challenge facing content marketers: producing the kind of content that engages

From Content Marketing in Australia: 2013 Benchmarks, Budgets and Trends:



The State of Content Marketing in 2013

Some highlights from this infographic:
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013
Marketers spend over 25% of their marketing budget on content marketing
Blogs give websites 434% more indexed pages and 97% more indexed links

Also, keep an eye on mobile optimized content:



Ideas and inspiration for content optimised for social media

From How to Unleash the Power of Content @ jeffbullas.com:

The opportunities [of content marketing] are global and far reaching if you can overcome the challenges.

  1. It positions you as an expert – Content will position you and your brand over time as a thought leader.
  2. Networking opportunities – Connecting online will lead to face to face meetings that will make the virtual connection real and strong.
  3. It has given the introvert a voice – If you feel that you are too quiet to be successful then content and a platform will provide you with an online platform and channel.
  4. Online asset – Content built up overtime provides opportunity to create our own online asset & IP that you own.
  5. Monetise your content – By packaging your content online and selling it as an online course, book on Amazon or a paid seminar content can be turned into cash.

How to Unleash the Power of Content “Ideas and inspiration for content that people love to share on social media” from Jeff Bullas

How content marketing, social media & SEO work together

From BORING NO MORE: Understanding the Potential of Content Marketing @ marketingadept.com:

The person with the biggest bullhorn no longer gets to own the conversation.Today, the most interesting voice gets the microphone. Content marketing (sometimes called “thought leadership”) is the process which enables you to have a more interesting voice. […] Being interesting helps get you better search rankings, larger audiences, and ultimately, more impressive results.

Click on the image to see the full infographic:



Car brands’ content strategy: focus on Engagement Oriented Posts

From The Race for Social Media Engagement @ visual.ly:

Many auto brands maintain a large number of profiles on Facebook, Twitter, YouTube and Pinterest. Some brands have one page for each model, some brands have dedicated support accounts on Twitter, etc.
Where possible, Unmetric has combined all of this data into a single entity. All data gathered from Q4 2012.


Posts about Corporate Social Responsibility, Ad Campaigns and Promotions on Facebook have failed to engage with fans. What does work, are questions to fans, events and photos.


The history of content marketing

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing.

A three-minute visual overview of the history of content marketing.


Study: 90% B2C marketers use Facebook

From 2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends @ contentmarketinginstitute.com:

On average, B2C marketers use four social media networks to distribute their content, compared to five for B2B. The channel they use most often, by far, is Facebook (90%). The majority of B2C marketers also use Twitter (69%), YouTube (65%) and LinkedIn (51%). B2C marketers use LinkedIn much less frequently than their B2B peers (83%).

More in the slide deck below.

B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America from Content Marketing Institute

The visual web

From The visual web @ slideshare.net:

A noticeable trend this year is beautiful apps or websites. Its all part of a larger trend that Im calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.

(Richard McManus, Read Write Web)

The visual web
View more presentations from The Rabbit Agency (Rabbit)

Further reading:


Social is gaining share in referrals

From Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers @ blog.outbrain.com:

Currently, search methods [...] send the largest slice of referral traffic to content. Links from publisher sites make up 31% of referral traffic to content pages [...], portal homepages (AOL.com, Yahoo.com, MSN.com) account for 17% of traffic, and finally, social media sites (Facebook, Twitter, StumbleUpon, Fark.com, reddit, Digg) send 11% of traffic to content pages.

What kind of content do people share online?

This infograph says it all:

Download a high-res PDF of the report: Content Discovery and Engagement Report, Q1 2011 (.pdf)