text/html; Content marketing « Conversity.be
19Oct/100

How to pop up in Facebook users’ News Feed

How does Facebook decide who and what to put in your feed? Former Wall Street Journal bureau chief and Internet columnist Tom Weber (@tweber on Twitter) conducted a one-month experiment to break the algorithm.

A few highlights from his excellent article at thedailybeast.com:

  • If you’re low on activity, you’ll be low on the list of feed priority
  • The more people click on your stuff (i.e. ‘like’, comment, share), the more you pop up in other feeds
  • The more you comment, the more visible you are to all
  • Links are more powerful than status updates- it’s about user engagement
  • Photos and Videos are more powerful than Links
  • The more people “Facebook stalk” you, the more you’ll be in other people’s feeds

Further reading:

Filed under: Content marketing, Conversation No Comments
22Sep/100

The perfect Facebook post: an image, on a Friday morning

Key takeaways from Vitrue’s recent white paper, “The Anatomy of a Post: Findings on Post Effectiveness" :
  • Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text. There are variations by vertical that will be expanded on further, namely Quick Serve Restaurants versus Consumer Packaged Goods.
  • Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical like QSR. Posts made before noon get 65% more engagement than posts after noon across all fans served, versus QSR that experiences 12% more engagement for posts made in the afternoon.
  • Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.
Further reading:
Filed under: Content marketing, Conversation, Photos No Comments
3Sep/100

Checklist: Social Media Release

According to  WebPRPro's PR terms glossary, a Social Media Release (SRM) is

a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another

The Power of Presence blog has just published a handy checklist for your SMR. In short:

  1. Versions: English and French/Dutch?
  2. Contact Information: including daytime and after-hours telephone numbers, email address and websites for contacts that will be available and ready to respond to your release.
  3. Boilerplate: a short paragraph summarizing an organization or company, included at the bottom of your news release.
  4. Quotes You can highlight
  5. Biographies / Head shots of each executive or spokesperson quoted in your news release.
  6. Logo: your organization or client’s
  7. Multimedia: include a title for each video/audio clip in your release and the order you would like them to appear. For photos: include picture name and cutline (a short description of the photo, with a credit to the photographer). Include links to websites, background information, social media properties, additional documents, etc. Don't forget delicious and Technorati tags.
  8. Launch date and time of your SMR
  9. Multimedia distribution rights for your audio, video and photo assets.

Further reading:

Filed under: Checklist, Content marketing, Conversation, Definitions, Social Media Release No Comments
 « Newer Entries  

Don’t miss a thing!

Enter your email address to get free updates:

Categories:

Archives: