Social presence is becoming a critical aspect of job search
From HOW TO: Spruce Up a Boring Resume [INFOGRAPHIC] @ mashable.com:
Social networks can help or hinder your chances of getting a job or getting into the college or education program best suited for your career. The wrong image in social media can torpedo an otherwise stellar resume.
The Content Grid: a framework for the process of Content Marketing
From the (excellent) Social Media ProBook:
The "buying" process begins long before a sales person contacts a prospect. The fuel that drives a prospect from latent interest to active demand is created, curated or procured by a brand, distributed over social channels and measured against business objectives.
Their list of KPIs is particularly interesting:
Awareness:
- traffic / page views / time onsite
- content downloads
- inbound links / page rank
- fans / followers
- mentions / comments / shares
Consideration:
- open / click-through rates
- inquiries / database growth
- form submission rate
- funnel conversion (stage change)
Close:
- qualified / accepted leads
- meeting with sales
- opportunities
- active pipeline / pipeline value
- closed deals
Flickr: a hub for photography enthusiasts
From the (excellent) Social Media ProBook:
Flickr: The popular photo and video sharing site launched out of Vancouver in 2004. Acquired by Yahoo! just one year later, Flickr grew into an online home for more than 51 million users and 5 billion images. But as Facebook and mobile photo services like Twitpic and Yfrog add options to the photo-sharing market, Flickr has seen a decline in their audience over the past two years. The site is far from dead, however, as accounts like The Official White House Photostream continue to drive traffic to Flickr. In some ways, it’s returned to the purest version of itself – that is, a hub for photography enthusiasts. It never became the corporate marketing “outpost” some originally imagined.
A rather unexpected way to explore Flickr is the notorious Flickr Panda.
Women rule the social web
My slides for this week’s SocialMediaForum.be in Méridien, Brussels. Contains sneak preview of Sanoma Media’s I’m Every Woman research on the role and impact of internet in Belgian women’s lives.
Content marketing and b2b: what’s the ultimate goal?
As we've previously pointed out in Content marketing tactic: Trusted Filter, it can become quite a challenge to filter out the noise. But then again: this is a huge opportunity for people or parties that position themselves as a trusted filter.
Content marketing evangelist Joe Pulizzi (@juntajoe) nails it in this presentation during a recent workshop in content marketing for associations and non-profits:
The ultimate goal of content marketing in a business environment is to be the trusted, expert resource in your niche wherever your customers are online.
7 suggestions to keep your Facebook Fans happy
Recently eMarkter updated their charts about the top reasons people became fans of brands on Facebook. Ignitesocialmedia.com points out that the results show a shift from the rather opportunistic "to receive discounts and promotions" to "to get the latest news about the brand".
So what does this mean for Facebook Page administrators? Here are some tips from the Fans in the research - in order of importance:
- Advance information and previews of future products, future offers
- Ability to take part in games, competitions
- Access to exclusive information
- Invitations to events related to the brand beyond Facebook
- Involvement in the development of new products, new offers
- Ability to order products online from the page
- Discussions with brand representatives
Good news: Facebook just simplified its Promotion Guidelines
This week Facebook modified its infamous Promotion Guidelines - you know the ones that used to state that [...]You will not communicate about or administer a promotion on Facebook if: [...] The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India; [...], causing some big Belgian brands to get their Pages temporarily disabled.
The current Facebook Promotion Guidelines still govern how companies can run or advertise sweepstakes, contests, and other promotions on the Facebook platform. The exception for Belgian Facebook Pages is fortunately gone, but the key points are still there:
- Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab. You cannot use Facebook features or functionality as an entry mechanism. Examples: you cannot give people entries simply by liking a page.
- You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion. For example, you cannot condition entry upon a person uploading a photo on a Wall, and collecting as many "likes" as possible for that photo post.
- You cannot notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages., such as through Facebook messages, chat, or posts on profiles or Pages.”
Author Wesley March has summed up a few things that she thinks Page owners are still allowed to do in the context of a contest:
- Use Facebook to mention and provide links to contests we are holding elsewhere (unless it’s a Facebook contest; see below).
- Continue to run “Like Me” contests on our author websites. However, we can only use Facebook to monitor the number of people who become a fan. [...] Publicity for “Like Me” contests will have to come through Twitter [...] newsletters, our own websites, etc.
- Announce that you’ll run a contest AFTER you get a certain number of “Likes.” Then run the contest on a separate tab through the third party app or on your own website.
- As far as I know, these rules apply only to pages. Unless it’s hidden somewhere that I haven’t seen, you can still run contests through your individual/personal accounts.
What do you think of these?
And for the Belgians: don't forget that “promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.” - especially when your contest might be an infringement of, among other things, Belgium's strict Wet op de kansspelen / Loi sur les jeux de hasard.
Coupons case: Nestle’s lean pockets Facebook Page
From Meet “Heidi,” Nestle’s Social Media Spokesmodel [VIDEO] @ mashable.com, this fine example of coupons for like baiting at Nestlé's lean pockets Facebook Page:
More about like baiting:
Content is the fuel of the social web
In June 2010, Nielsen and AOL began studying the factors that influence consumers’ choice of content. Among their findings, Nielsen and AOL determined that users spend over half their time online consuming content. Social media and email were the next largest categories of consumption. This prompted the question: How much of a user’s communications also involve content?
Some highlights from this study:
- Content is the fuel of social interaction and connection across the web – 23% of conversations include links to content.
- Content sharing is important across social media platforms – email is the preferred mode of sharing for 66% of users.
- Share everywhere – For people using a social network, 99% of them use multiple platforms for sharing content.
- Email, the new social networking platform – 66% of the population use email as the primary method for sharing content.
- Content sharing is an authentic activity among consumers that connects their peer network to brands – Friends and family are the most commonly shared with group.
Marketing Opportunities:
- A Pass-Along Strategy (e.g., branded entertainment) ensures that the brand’s message travels with the content being shared. This strategy is optimal for embedded media, such as images or video.
- A Link-Back Strategy (e.g., content advertising) ensures that a brand is “there” when consumers come back to the source of content.
More where this came from: