As found on Write better Facebook Status Updates with these 5 Templates @ postplanner.com:
From How to Tell a Visual Story (Even You, B2B): A Marketer's Guide @ marketingprofs.com:
How can you prepare your brand to benefit from the power of visual content such as photos, slides, infographics, cartoons, and more? What kind of content works best for telling a visual story that packs a punch? And how can inherently boring organizations (we're looking at you, B2B!) create compelling visual content?
More in the slide deck embedded below:
From 10 Key Stats of the Community Manager Space #CMAD @ web-strategist.com:
Altimeter Group conducted analysis of 30 global job descriptions of Community Managers to ascertain patterns on job requirements and skills.
Out of 30 Community Manager job descriptions, the most critical requested skills were writing ability (83%), customer relations in online channels in normal daily conditions (76%), and working with other departments (53%). Other critical skills included reporting, and providing feedback to product teams on innovations and improvements. A few of the requirements included passion/tact/clever people skills, as well as passion for the topic and vertical the CM was covering.
From [Infographic] How to Get More Likes, Comments and Shares on Facebook @ danzarrella.com:
For the likes, comments and shares, the photos in a Page's status update perform best. But there are some differences with text, video en link status updates for the three metrics.
From ‘People Talking About This’ defined @ InsideFacebook.com:
People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:
- like a page
- post on the page wall
- like a post
- comment on a post
- share a post
- answer a question
- RSVP to a page’s event
- mention the page in a post
- tag the page in a photo
- check in at a place
- share a check-in deal
- like a check-in deal
- write a recommendation
Whenever a person takes one of these actions, it counts toward People Talking About This.
According to the 2011 Arketi Web Watch Survey, 64% of B2B journalists said they spent more than 20 hours a week online and 21% spent over 40 - mostly to read news and search for story ideas.
This infograph from the survey shows where they get their story ideas.
As far as their own presence, the journalists from the survey 92% said they had a LinkedIn account, more than any other social network. Facebook and Twitter landed at 85% and 84% respectively.
- LinkedIn Most Popular SocNet for Journalists @ marketingcharts
Recently eMarkter updated their charts about the top reasons people became fans of brands on Facebook. Ignitesocialmedia.com points out that the results show a shift from the rather opportunistic "to receive discounts and promotions" to "to get the latest news about the brand".
So what does this mean for Facebook Page administrators? Here are some tips from the Fans in the research - in order of importance:
- Advance information and previews of future products, future offers
- Ability to take part in games, competitions
- Access to exclusive information
- Invitations to events related to the brand beyond Facebook
- Involvement in the development of new products, new offers
- Ability to order products online from the page
- Discussions with brand representatives
- Ask your fans to ‘like’ a post for a fun reason (keep it on brand) and get ready to add the term “like baiting” to your vernacular.
- Give your fans a common goal by rewarding them for reaching a “Like milestone”. Even if what you are unlocking isn’t “special” people appreciate it more when it is given as a “reward”.
- Post a bold statement and let your fans discuss amongst themselves whether or not they agree. We’ve seen a greater response than simply asking people to share their opinion with no prompt.
- “This vs. That” is a quick way to poll your fans on their preference for something product related. Use this as a simple market research tool for your brand or just stir up conversation.
- People are more likely to engage with a post that spells out very easily what is wanted from them. A ‘Fill in the Blanks’ post requires little effort and sees a big uptake from the easily distracted Facebook user.
- Facebook users love to play with anything that gives them social context and have fun with their friends. A ‘Friend Tagger’ is a image that lets people tag their friends to that image. Encourage users to download and re-publish these themselves.
- A simple way to inject a genuine feeling of community into your Facebook Page is to award a “Featured Fan”. It’s a simple way to showcase your advocates and encourages others to be more involved. It also gives a “human” edge to the personality of the page!
- Don’t neglect the opportunity you have to control the first impression of your brand on Facebook! Your default landing tab page will see a greater conversion of fans if you just tell them what to do. If this isn’t enticing enough for you try locking content or offers behind the ‘like’.
- Facebook puts a lot of restrictions on how you can use the wall, but there's nothing that says you can't make a giant sandwich! Think about how you can play games with the Facebook platform. Personal pages allow even more fun!
- If they were good enough for the Renaissance then why not your Facebook wall? Post 3 images to a gallery in sequence for a simple trick.
More where this came from:
From: ExactTarget/cotweet "Subscribers, Fans & Followers report #8: The Social Breakup (.pdf)
We sometimes hear marketers talk about "authenticity" as a key component to engaging consumers. However, the consumers we spoke to [...] talked about caring, and caring goes much deeper. Caring conveys the sentiment that brands place the best interest in their customers ahead of their own balance sheets.
So where do corporate email, Facebook and Twitter communications go wrong?
- Failure to engage, or lack of follow-through. Example: creating a Facebook page, but never updating it.
- Being too self-promotional. [...] Hard sell tactics can work in person, but they fail online because you lack the personal interaction to counter the hard-sell message.
- Unclear message. [...] If product information is unclear, incomplete, or difficult to find, the brand may be seen as careless, irresponsible, or untrustworthy.
- Breaches of social etiquette. Example: