From The Facts Behind Google Author Rank & Authorship [Infographic] @ internetmarketinginc.com:
With the birth of G+ came Google Authorship - a way authors with content on the web could verify their identities.
Google Authorship is a way for Google to display in the search results who the author of the content on a specific page is.
It establishes a connection between the author and their work in search results.
3 tips to rank high as an author:
- Post Relevant Content. Regularly post quality content on G+ that is both relevant to your target audience and that people want to share.
- Interact. The more people you interact with in your Google+ Circles and Communities, the more authority you will have as a author.
- Guest Post. Writing and publishing articles on credible sites will help reach a broader audience and incease awareness.
From State of Play for Influence Marketing in 2013 – Infographic @ dannybrown.me:
Identifying individuals who sway online consumer opinion on specific topics and within specific communities has become critically important to marketers and public relations professionals.
A slew of social scoring platforms have emerged with claims that they can identify who influences who online while providing various tools and scoring systems to rank those who are influential and those who are not on a variety of topics.
However, as with most early adopters, their efforts have been widely criticized. Some say they’re just misunderstood and that the technology is just too new.
Either way, there’s one certainty: Marketers and public relations professionals are taking notice.
- 68% see Influence Marketing as a lead generation and customer acquisition practice, not a branding exercise.
- Marketers and PR professionals see a clear difference between the practice of influence marketing and social influence scoring platforms.
- More than 50% will be allocating budgets for Influence Marketing strategies, more than 60% reported no budgets will be allocated for "social influence scoring platforms".
- 79% of respondents have used social scoring platforms; 55% state social scoring platforms are ineffective at identifying influencers.
- 94% of te marketers surveyed don't fully trust the metrics of social influence scoring platforms.
- 74% reported that they will deploy "influence marketing strategies" as part of their marketing mix in the next 12 months.
From The Cost of Ignoring the Streisand Effect @ 33charts.org:
- You can’t control the conversation. You can start it, join it, shape it, or be cross about it. But you can’t control public dialog.
- If negative stuff about you ranks high on Google, you’re not working hard enough on your footprint. You can create your story or you can let other people create it for you. Spend your time creating amazing stuff or creating the stuff of amazing stories. It will always overshadow the drivel.
- We draw more attention to a story when we work to have it removed.
This is called the Streisand effect:
The Streisand effect is the phenomenon whereby an attempt to hide or remove a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet. […] It is named after American entertainer Barbra Streisand, whose attempt in 2003 to suppress photographs of her residence inadvertently generated further publicity.
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
Insight from the Content Marketing Summit: The Three S Model for Content Success @ smartblogs.com adds three important features to to this social object:
- Searchable content captures the passion and pain points of the consumer and is optimized with trending keywords, boosting the content’s search ranking.
- Snackable content is made for the on-the-go consumer who needs answers to questions in a moment’s notice. When done right, snackable content leaves the consumer hungry and eager to come back for more.
- Shareable content serves as the root of discussion across social channels. This content is compelling enough for readers to share with their network of friends and followers.
LinkedIn just announced it agreed to acquire SlideShare, a leading professional content sharing community.
From the press release:
"Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity," said LinkedIn CEO Jeff Weiner. "These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn's mission and helping us deliver even more value for our members. We're very excited to welcome the SlideShare team to LinkedIn."
More, obviously, in this SlideShare deck uploaded by LinkedIn:
A perfect match. SlideShare is an on-line hosting service for your PowerPoint and keynote slides. LinkedIn’s SlideShare application not only allows you to view the presentations of all your connections, but also helps you to identify experts for certain industries and topics. Most importantly, it allows you to reinforce your professional reputation and brand by embedding SlideShare presentations in your LinkedIn profile to feature your portfolio and work.
What is SlideShare?
Founded in 2006, SlideShare is a leading professional content sharing community. Professionals can upload content for free, discover people through content, and content through people. SlideShare brings presentations, documents and videos to life on the web for professionals to discover and share. Premium social content marketing subscriptions enable professionals and brands to gain social media engagement and generate sales leads. The company is based in San Francisco, Calif.
Some facts and figures about SlideShare (source is Google Ad Planner unless stated differently):
- Founded in October 2006
- Unique visitors:
- Belgium: 53K
- global: 26M, "nearly 29M" (source: Comscore)
- Presentations uploaded so far: 9M (source: SlideShare Press Center)
- Presentations embedded so far: 7.4M across 1.4M unique domains (source: SlideShare Press Center)
- Reach of online population:
- Belgium: 0.6%
- global: 1.4%
- Page views
- Belgium: 570K
- global: 140M
- Avg time on site
- Belgium: 6:40
- global: 6:00