Whether your Facebook Page updates rank high in your fans' "Top News" or not depends on a Facebook algorhythm called EdgeRank.
What is EdgeRank?
EdgeRank is the algorithm that Facebook uses to determine the order of items in your Feed. In the end, it’s really simple, as it has just three factors: affinity, edge, and decay.
Affinity is basically the connection between you and the piece of content. The more times you’ve interacted with the source of the content (Facebook calls it an “object”) in the past, the higher the affinity. For example, if you comment on your sister’s Wall everyday, content from your sister will have a high affinity score because you interact a lot with her.
Second is “edge.” [...] All that edge refers to the relative weight of objects. For example, a comment on a Wall Post probably carries more weight than a Like because it take more effort to post a comment. [Note: making your Page content mostly text will probably affect your Edge negatively].
Last, and simplest, is decay. This is the time that has past since the object was created.
In their infographic Conquer the Facebook, Facebook App Post Planner calls these popularity, relevance and recency:
These three parameters define how many of your fans see your status. With most Facebook Pages, this usually varies between 3% and, say, 12%.
So how do you increase the EdgeRank for your Facebook Page posts?
From the previously mentioned infographic Conquer the Facebook:
- Ask questions. Tip: keep it simple and easy to answer. Ask "Would" not "Why".
- Post fill-in-the-blanks. Tip: go for "knee-jerk" responses. One word answers are ideal.
- Post photos. Tip: crop your pics before posting. Make the mini, "News Feed" version enticing.
- Talk about the news. Tip: be controversial, but not offensive.
- Ask for likes. But limit your call-to-action to ONE action.
- Talk about Facebook. Facebookers LOVE to talk about Facebook.
- Celebrate today. Check out famous birthdays, etc.