At the F8 developers conference in 2011 Facebook founder Mark Zuckerberg announced that Facebook would launch new services that allow "real-time serendipity in a friction-less environment". One of the first frictionless Facebook apps was the Guardian's, but over the past few months over 50 others were added.
Frictionless sharing is now used to describe apps that "bring life to your Timeline" to express who you are: a runner (e.g. RunKeeper), a foodie (e.g. Foodspotting), a traveler (e.g. TripAdvisor), a music fan (e.g. Spotify), a movie buff (e.g. Rotten Tomatoes) and more.
From Quantifying Future Trends In Online Sharing, a study released by digital agency Beyond Social Media Week:
Frictionless sharing is here to stay, but it will need to get much, much better. Ultimately, just about everything we do in a day will have the capacity to be shared online, but with accuracy and without needing to activly think about it.
Foursquare is a free app for smartphones that rewards its users with ‘social badges’ every time they use the application to check into different venues. It might sound a bit like a boy scouts movement, but the system actually does motivate people to return often, so that they can win the ‘Mayor’ badge.
Here are some examples from Ogilvy’s keynote entitled ‘How To Use Foursquare for Business’:
- Mayor specials: reward your single most loyal customer.
- Frequency-based specials: for example, ‘Foursquare users get 10% off every third check- in’.
- Check-in offers: for example, ‘Show your check-in to the waiter for a free drink!’
- Wildcard specials: for example, ‘Show us your “newbie badge”’ to earn a free night’s stay!’
A couple of days ago, Foursquare uploaded an animation explaining Foursquare in plain English.
By the way: Avoidr uses location-based social networking software for the mobile devices game Foursquare to check where your not-friends are, so that you can avoid them.
From Flowtown's Small Business Social Media Cheat Sheet:
Google+ is a social network operated by Google with profiles, status updates, circles, hangouts and sparks.
- Pros: easy way to interact with clients and customers. Can be integrated with other Google applications.
- Cons: Administration is difficult and some small business owners find most clients don't use Google+
How to begin:
- Google+ provides a step-by-step guide to setting up your Google+ pages with the ability to customize your page's public profile.
- Add team members, VIPs, and customers to separate Google+ circles to organize your news feeds.
- Connect your Google+ page to your website using the Google+ badge.
- Begin posting content such as status updates, videos or photos to your Google+ page.
From The State of Social Media and Social Media Marketing in 2012 at socialnerdia.com:
- People don't trust brand as much. They are influenced by friends/family/contacts (Source: Vision Critical, “Online Social Networks: Trust Not Included” (.pdf) Sep 15, 2010-
Active social media users also tend to be influential offline (Source: Nielsen, State of the Media: The Social Media Report Q3 2011)
- Influence is shifting from media to individuals. As a consequence, startups are rushing to measure and rank influencers (Source: Eloqua & JESS3, The Message is the Messenger, March 8 2011, Forrester 2010; AdWeek, A Million Little Klouts, Dec 14 2011)
- Influential people can spread messages faster than ever.
- Today's mega celebrities engage directly with fans; some became influential by spreading content online (Source: Dissecting Justin Bieber infographic by Crisp Social, Mashable Nov 6)
More in this slidedeck below:
Location-Based Services refers to a broad range of services that are based on information about the physical location of a user and/or device.
Location-based services provide the user with information such as "Where is the nearest ATM?" or they can be push-based and deliver coupons or other marketing information to customers who are in a specific geographical area.
[...] The reach of location-based services (lbs) is limited. Only 12% is currently using lbs, mainly Facebook Places, Foursquare and Gowalla.
Important note: Facebook Places was reported discontinued on August 24, 2011. Facebook users can now add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post.
More highlights regarding Location-Based Services from the report:
- People are encouraged by social media to share information, but they seem somewhat less enthusiastic to share their location. The issue is mainly due to privacy and a lack of awareness.
- Both users and non users expect brands and companies to offer local discounts wherever they go, or advise on things to do /information regarding the place they are.
Whether your Facebook Page updates rank high in your fans' "Top News" or not depends on a Facebook algorhythm called EdgeRank.
What is EdgeRank?
EdgeRank is the algorithm that Facebook uses to determine the order of items in your Feed. In the end, it’s really simple, as it has just three factors: affinity, edge, and decay.
Affinity is basically the connection between you and the piece of content. The more times you’ve interacted with the source of the content (Facebook calls it an “object”) in the past, the higher the affinity. For example, if you comment on your sister’s Wall everyday, content from your sister will have a high affinity score because you interact a lot with her.
Second is “edge.” [...] All that edge refers to the relative weight of objects. For example, a comment on a Wall Post probably carries more weight than a Like because it take more effort to post a comment. [Note: making your Page content mostly text will probably affect your Edge negatively].
Last, and simplest, is decay. This is the time that has past since the object was created.
In their infographic Conquer the Facebook, Facebook App Post Planner calls these popularity, relevance and recency:
These three parameters define how many of your fans see your status. With most Facebook Pages, this usually varies between 3% and, say, 12%.
So how do you increase the EdgeRank for your Facebook Page posts?
From the previously mentioned infographic Conquer the Facebook:
- Ask questions. Tip: keep it simple and easy to answer. Ask "Would" not "Why".
- Post fill-in-the-blanks. Tip: go for "knee-jerk" responses. One word answers are ideal.
- Post photos. Tip: crop your pics before posting. Make the mini, "News Feed" version enticing.
- Talk about the news. Tip: be controversial, but not offensive.
- Ask for likes. But limit your call-to-action to ONE action.
- Talk about Facebook. Facebookers LOVE to talk about Facebook.
- Celebrate today. Check out famous birthdays, etc.
In Content Marketing Institute's recent B2B Content Marketing report [.pdf], blogging was the 6th most popular content choice, behind social media, articles, in-person events, enewsletters and case studies. But of even greater interest is the report’s discovery of a “confidence gap”: only 40% of their respondents rated blogs as effective, while a considerable 60% said it was “less effective/ineffective. ”
What it is
Shorthand for “Weblog, the blog offers an easy way to present brief chunks of frequently refreshed Web content. Backed with easy-to-use technologies for syndication (e.g. RSS), comments and trackbacks, blogs are often the blazing centers of social media solar systems that can incorporate sophisticated SEO strategies and community-building campaigns.
3 key play points:
- Encourage conversations: even “bad” comments can be an opportunity for developing good customer relations.
- Be a good netizen: participate on other blogs as well as your own. Develop a Top 15 hit list where you need to be “hanging out. ”
- Loosen up. Authenticity trumps perfection when connecting with readers.
More where this came from:
- 10 Blogging Tips for Beginners and Experts @ junta42.com
- Content Marketing Playbook 2011 @ contentmarketinginstitute.com (.pdf)