From WordSpy, the Word Lover's guide to new words:
SoLoMo
n. Mobile phone apps that combine social networking and location data. [Social + location (or local) + mobile.]
The term caught my eye in Google Defines Social Strategy at InformationWeek.com:
SoLoMo offers a reminder that data sets do not exist in a vacuum. Search expert and Web 2.0 Conference co-chair John Battelle has described several categories of data that are relevant to Google and its kin: There's the social graph (contacts, friends), interest data (likes, tweets, recommendations), search data (queries, history), purchase data (what you buy, credit card numbers), location data (where you are, have been, and are going), and content data (behavior when engaged with content).
An example: I'm in Diegem, and hungry. I use the Google App on my smartphone to give a "pizza" voice command. The app returns search results for pizza deliveries in a 20 km radius of Diegem, who are open right now, with clickable phone numbers to order and sorted by the amounts of "likes" or ratings from people within my social graph.
Below is a chart that shows how different players in the field are looking for their own value proposition within the SoLoMo space. Anyone know who the author/source is?
When I'm logged in to Facebook, the top 5 list of favourite pastimes of Belgians appear to be:
-
Droge Humor (Dutch for "dry humor")
-
Uitslapen (Dutch for "sleep oneself out")
-
Doe nekeer zot (Flemish for "let's go a little crazy")
-
Pintjes (Flemish for "pints of beer")
-
Op vakantie gaan (Dutch for "going on holiday")
-
Verwend worden (Dutch for "being pampered")
-
Nekeer goe gaan eten (Flemish for "eating out")
OK, that's a top seven but I thought the last one was so typical I just couldn't delete it.
The top Belgian media brand is StudioBrussel, and (still according to my social graph), the most popular Belgian tv programmes/events are:
-
Studio Brussel Music For Life (yearly charity event)
-
De Slimste Mens Ter Wereld (tv show/quiz)
-
Benidorm Bastards and the only slightly less popular Benidorm Bastards Official Page (hidden camera comedy programme)
-
Het Eiland (comic tv series 2004-2005)
-
Basta (comic tv series)
Criteria:
-
Facebook Page marked as "Belgian"
-
over 100,000 fans
What exactly is "social graph"?
‘Social graph’ is a term first used by Facebook’s Mark Zuckerberg in 2007. It is often described as ‘the global mapping of everybody and how they are related to each other’, or in other words: as the social network of on-line relationships between people. Paper.li and FlipBoard make use of my Facebook and/or Twitter networks to filter out the content that interests my friends. And since they are my ‘friends’, there is a good chance that this content will also interest me (it often does).
Have a look at http://paper.li/bnox , also known as ‘The Clo Willaerts Daily’.
See also:
