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YouTube factsheet

Who started it?

YouTube was founded in February 2005 by three ex-PayPal employees: Chad Hurley, Steve Chen and Jawed Karim. The very first video uploaded was called ‘Me at the Zoo’, on 23 April 2005. By June 2006, more than 65,000 videos were being uploaded every day. In November 2006, YouTube was bought by Google.

What is it?

YouTube is a video-sharing website on which users can upload, share and view videos. YouTube is available in 19 countries and 12 languages.

How can it be used?

Music videos account for 20% of uploads. Popular genres include:

  • Music videos, film trailers
  • Cuteness: cats and babies
  • Violence: fails and explosions
  • How-to videos
  • Bikini babes

YouTube videos can be displayed on web pages outside the site, once they have been embedded into social network sites and blogs. In order to embed, YouTube users simply copy the html code that accompanies each YouTube movie.

Who uses it?

Every minute, 24 hours of video are uploaded onto YouTube. YouTube receives more than 2 billion viewers each day. YouTube now uses the same amount of bandwidth as was used by the entire internet in 2000.
The U.S. accounts for 70% of YouTube users. Over half of YouTube’s users are under 20 years of age.

What other applications does it work with?

There are numerous web sites, applications and browser plug-ins that allow users to download YouTube videos – a feature that YouTube itself does not offer. Since June 2007, YouTube’s videos are available on a range of Apple products, even though these do not support Flash.

Should you use it?

Whether your aim is to entertain or to inform (or both), video is a powerful channel for quickly engaging your customers, responding to their complaints, and demonstrating your social media prowess.
For brand exposure, YouTube is one of the most powerful branding tools on the web. Not only is YouTube the second biggest search engine (just behind Google itself ), but its videos also rank high. But what I most like is the way in which advertisers can be creative with some of YouTube’s lesser known features, such as interactive video games.
A great example (which I discovered by chance while researching for my book) is the Trivial Pursuit YouTube game.

Further reading:


Facebook Demographics worldwide

Facebook is technically a social networking website, privately owned by Facebook Inc., with more than 500 million active users (621,743,220 at the time of writing). However, if you look at the user-side features, Facebook is becoming more a platform for publishing and sharing mainstream and social media, and less a hosted service for managing your contacts on-line. That is why I classify it under ‘social media’.

Who uses it?
According to PewInternet.org, 61% of Facebook users are 35 years of 30 age or older. The average age for Facebook users is 38 years old.
According to the Facebook press office, the average Facebook user has 130 friends and is connected to 60 pages, groups and events.

On 15 January 2011, strategic planner and digital specialist Amodiovalerio Verde has compiled some of the global demographic data of Facebook. Some highlights:

  • The average of age in the world is 28,2 while in some countries average age is lower (Southern-eastern Asia 24.1) and higher (Northern America 31.2).
  • 42% of all Facebook users is located in America, 27% in Asia and 25% in Europe.

The top 20 countries list includes:

  • 8 american countries (U.S., Mexico, Canada, Argentina, Colombia, Brazil, Chile, Venezuela)
  • 6 asian countries (Indonesia, Turkey, India, Philippines, Taiwan, Malaysia)
  • 5 european countries (U.K., France, Italy, Germany, Spain)
  • 1 oceanian country (Australia)

More in this slide deck:


Videos mostly shared on Facebook

More where this came from:



How would you explain Twitter to your mother?

At momthisishowtwitterworks.com, New York illustrator Jessica Hische explains Twitter users, following and replying, direct messaging, retweeting, hashtags, and the difference between Twitter and Facebook in a language that even your mother would understand. And if your mother doesn't speak English, you can always try Google Translate.
She does, however, define Twitter as "an online social networking tool". In social networks, friendship works both ways. Connecting here is bilateral: both parties have to "follow" or "friend" each other before the connection is considered "valid". This is why Twitter is not a social network, but rather an example of social media. In social media, it's not about connecting, but about sharing all sorts of media (like photos, movies, and texts) with the purpose of having other people interact with it, or react to it.

Twitter abbreviations: what do they mean?

From my upcoming book on Social Media for businesses, this  short list of typical internet and Twitter lingo:

  • @username is how identity is managed on the Twitter platform. If you want to reply to another Twitter user in public, you start your ‘tweet’ with his @username. Only people who both follow you will be able to see that tweet.
  • CC @username is added when you gently want to let @username know that you have information that might be interesting for him or her
  • Direct Message (DM) is a way for Twitter users to send private message.
  • FF is short for Follow Friday, often marked as #FF; every Friday Twitter users recommend other Twitter users to their followers.
  • Following: to receive messages on Twitter, you follow other people and companies you’re interested in. Their messages appear in your incoming Twitter timeline and your followers get your messages.
  • FTW = for the win;
  • Hashtags is a way to add tags, like on Flickr, to tie together common threads of conversation (e.g. Follow Friday, tweets relating to events, news about natural disasters). Recently Hashtags have evolved to emphasize certain ideas (e.g. #fail - to indicate a failure) or to filter out certain Twitter messages (e.g. by adding #fb to a tweet, the same status will update on Facebook too, at least for users of the Selective Tweet Facebook Application).
  • HT = hat tip (a way of thanking someone for pointing out a link or other resource to you);
  • IRL = In real life;
  • Mention (tweet text) @Username (tweet text) Discussing another Twitter user in a tweet. Using mentions can be especially useful for giving credit to other users by making your followers aware of their handle. The message will appear in the Mentions column of those who you mentioned.
  • NSFW = Not safe for work.
  • OH = Overheard.
  • Retweet (RT) To repeat a message by another user.
  • Short URLs not only allow you to shorten long links to leave more room for the rest of your message, but often also allow you to track link performance (e.g. with bit.ly or tinyurl.com).
  • Tweets are Twitter messages, with a maximum length of 140 characters maximum for each tweet. 100-120 characters and using short linksis recommended to leave room to be retweeted (RT).

I found a few more over at businessinsider.com:

  • MT = Modified tweet. This means the tweet you're looking at is a paraphrase of a tweet originally written by someone else.
  • PRT = Partial retweet. The tweet you're looking at is the truncated version of someone else's tweet.
  • FML = F--- my life.
  • FWIW = For what it's worth.
  • QOTD = quote of the day
  • BTW = By the way
  • BFN = Bye for now
  • AFAIK = As far as I know'
  • TY = Thank you
  • YW = You're welcome
  • Read more: http://www.businessinsider.com/twitter-abbreviations-2010-8


Who uses Twitter and what are they sharing?

From my upcoming book on Social Media for businesses:

There are currently 110 million users of Twitter’s services.  Yet Twitter is far from mainstream: less than 11% of all U.S. Internet users visit Twitter, with 5-7% of those using Twitter actually participating on the platform. According to the New York Times, about 17% of all Twitter users are between 13 and 17, with just 2% of all users in the pre-teen demographic. Teens say they don’t need Twitter because text messaging is their main method of communication and they are more accustomed to the Facebook platform.

Twitter's platform is growing fast: it gets more than 300,000 new users every day and 180 million unique visits each month. Over 60% of Twitter use is outside the U.S.

According to a June 2010 blog post at bvlg.blogspot.com, the number of Twitter accounts in Belgium can be estimated at 75,000 to 100,000.

A recent Pew Internet survey showed that 6 percent of the general U.S. population uses Twitter.
New data over at Flowtown.com:


Definition of social media: media, publishing and sharing

If you’re looking for a short, simple definition of social media, look at the words themselves.
  • They are media, because it’s about texts, links, photos, videos being published by consumers.
  • They are social, because these people are publishing so other people can share.
But why do these people feel the urge to share?
In short:
  1. Laughter (Seth Godin #6: because it’s funny and laughing alone is no fun)
  2. Inspiration (Seth Godin #20 because I’m in awe of your art and the only way I can repay you is to share that art with others)
  3. Cuteness (I like the Japanese word Kawai better)
  4. Originality (Seth Godin #14: because your idea says something that I have trouble saying directly)
  5. Shock (sometimes also called Fail or Schadenfreude - Seth Godin #16: because it’s fun to make another teen snicker about prurient stuff we’re not supposed to see)
  6. Surprise (being the first to share this particular item is crucial here - see also Seth Godin #2: because I feel smart alerting others to what I discovered)
  7. Nostalgia (which would explain why so many people enjoy watching eighties music videos on YouTube)
Further reading: