From Pinterest Drives More Traffic to Publishers Than Twitter @ statista.com:
When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed no. 1. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network.
From THE COMPLETE LIST OF CHANGES FACEBOOK HAS MADE IN 2013 @ adamvincenzini.com:
- Graph Search – Facebook updated its search function to highlight key areas of the platform including people, places, photos and interests
- The New News Feed – The biggest change made in 2013, Facebook updated the primary news feed look and feel to better align with the mobile product.
- Timeline Tweaks – Facebook made some subtle adjustment to user timelines with the introduction of boxes to showcase the things you like including movies, TV shows and books
- Verified Pages and Profiles – Facebook borrowed a popular Twitter feature and introduced a verification feature to helps users identify real accounts.
- Simplifying Facebook Ads – The suite of Facebook ad types were significantly reduced to make it easier for businesses of all sizes to navigate the self-serve ad platform.
- Introduction of Hashtags – One of the most talked about changes made in 2013. Facebook introduced hashtags to help categorise conversations and make the search function more useful
- Videos on Instagram – Although this change wasn’t specifically made to Facebook, Instagram is owned by Facebook and has made integration between the services a priority. Many people viewed this change as a response to popular short-form video platform Vine.
- Farewell EdgeRank, hello new algorithm – Page managers prided themselves on understanding EdgeRank which helped determine how much visibility a post would received within the Facebook news feed. Facebook canned EdgeRank in favour of a new algorithm which takes more than 1,000 factors in to account when assessing its popularity and value in the news feed.
- Quality content gets rewarded – Just after the algorithm change was announced, Facebook also instructed users to create better quality content to get more out of the algorithm change.
- Promotions allowed within the news feed – Page admins no longer need to use apps to create and host promotions which had become a major feature of the platform in recent years.
From contest app maker kontest's recent infographic:
Publishing a promotion on your Newsfeed is more relevant as a one-time communit entertainment on Facebook and for a restricted budget.
Some of Kontest's arguments in favour of a dedicated app are:
- Data collection (mainly opt-ins)
- Contest management (e.g. automatic winner drawing)
- Efficiency (e.g. fan gating)
The most important Key Performance Indicators (KPIs) for this benchmark are:
- number of fans
- interaction rate
- total number of interactions
- People Talking About
- PTAT rate
- own posts
- ser posts
- the number of likes, comments and shares
According to a recent SearchMetrics study not only is Google+ projected to thrive, but it is also projected to pass Facebook in social shares on February 2016.
SearchMetrics looked at comparison of average monthly growth of Facebook “shares” vs Google “+1s” from the previous 6 months and saw that the number of Facebook shares grew roughly 10% per month while Google+’s +1 growth was growing at 19% per month.
In addition to looking at recent growth, the previous 15 months were also analyzed:
The latest data published by digital marketing analysis firm eMarketer indicates that Facebook is currently the most popular social network with around 51% of global internet users logging onto the site at least once a month. Google+ comes second with a penetration of 26% of internet users worldwide.
Instagram is so much bigger than an app or a grade on a project. Instagram is changing the way we make and sustain relationships. It's questiong the barrier between analog and digital. Instagram in and of itself is not a way of life, but the effects of Instagram has changed my life and countless others.
Social media analytics firm Quintly published a report of the average engagement Pages get based on their number of Fans/Likes in April 2013. This might give you an idea of what's normal out there for Pages with similar sizes as yours.
Some of the highlights from Infographic: The Average Facebook Page Performance For April 2013:
There appears to be a "sweet spot" for Facebook Pages: Pages between 10,000 and 100,000 get the highest amount of interaction compared to their number of fans. After that, the interactivity rate just levels off.
Pages with between 100,000 and 10 million fans tend to post the highest amount of blog posts: between 90 and 100 per month.
Pages with over 10 million fans have a disproportionally large amount of User Posts: over 1,500 a month - compared to a few hundred max for all the other brackets.