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GlobalWedIndex: 25-34s are the most active group on Facebook

From GlobalWebIndexT's Chart Of The Day:

While 16-24s lead the way only on YouTube (32%), Instagram (39%) and Tumblr (45%), the 25-34 age group are ahead for all of the rest, including on big players such as Google+ (31%), Twitter (31%) and Facebook (29%).


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GlobalWebIndex: Facebook is actually most popular social media platform among teens

From Facebook Is Alive and Kicking @ blog.globalwebindex.net :

Facebook is actually the most popular social network on the planet among teens with 59% more active teen users than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is a distant third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.



Pew: Facebook and Instagram show highest user engagement

Key findings on social networking site usage and adoption from a new [U.S.] survey from the Pew Research Center’s Internet Project:

  • Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform
  • Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
  • 42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically—though not always—the platform of choice.



Some interesting demographic conclusions:

  • Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users)
  • LinkedIn is especially popular among college graduates and internet users in higher income households
  • Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites
  • There is substantial overlap between Twitter and Instagram user bases

Traffic drivers: Facebook, Pinterest. Not much else, really.

From Pinterest Drives More Traffic to Publishers Than Twitter @ statista.com:

When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed no. 1. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network.


10 things that Facebook changed so far this year


  1. Graph Search – Facebook updated its search function to highlight key areas of the platform including people, places, photos and interests
  2. The New News Feed – The biggest change made in 2013, Facebook updated the primary news feed look and feel to better align with the mobile product.
  3. Timeline Tweaks – Facebook made some subtle adjustment to user timelines with the introduction of boxes to showcase the things you like including movies, TV shows and books
  4. Verified Pages and Profiles – Facebook borrowed a popular Twitter feature and introduced a verification feature to helps users identify real accounts.
  5. Simplifying Facebook Ads – The suite of Facebook ad types were significantly reduced to make it easier for businesses of all sizes to navigate the self-serve ad platform.
  6. Introduction of Hashtags – One of the most talked about changes made in 2013. Facebook introduced hashtags to help categorise conversations and make the search function more useful
  7. Videos on Instagram – Although this change wasn’t specifically made to Facebook, Instagram is owned  by Facebook and has made integration between the services a priority. Many people viewed this change as a response to popular short-form video platform Vine.
  8. Farewell EdgeRank, hello new algorithm – Page managers prided themselves on understanding EdgeRank which helped determine how much visibility a post would received within the Facebook news feed. Facebook canned EdgeRank in favour of a new algorithm which takes more than 1,000 factors in to account when assessing its popularity and value in the news feed.
  9. Quality content gets rewarded – Just after the algorithm change was announced, Facebook also instructed users to create better quality content to get more out of the algorithm change.
  10. Promotions allowed within the news feed – Page admins no longer need to use apps to create and host promotions which had become a major feature of the platform in recent years.
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Facebook contests: dedicated app or newsfeed promotion?

From contest app maker kontest's recent infographic:

Publishing a promotion on your Newsfeed is more relevant as a one-time communit entertainment on Facebook and for a restricted budget.


Some of Kontest's arguments in favour of a dedicated app are:

  • Data collection (mainly opt-ins)
  • Contest management (e.g. automatic winner drawing)
  • Efficiency (e.g. fan gating)
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The State of Social Sharing in 2013


From The State of Social Sharing in 2013 (Infographic) @ wired.com:

  • The top 8 of sharing platforms and apps is Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Tumblr and Instagram.
  • The best way to "go viral" is to engage millions of users, each of them sharing through small networks.
  • In general, social networks are made up of curators and creators, as 46% of adult internet users share content created by themselves, while 41% take photos or videos that they have found online and repost them. Of course, there are also those who do both curating and creating.
  • Social media sharing became the second most important factor in search engine rankings, surpassed only by strong content
  • 86% of people say they are bothered by the need to create new accounts on websites
  • 77% responded that social login is "a good solution that should be offered by any site"

Insider’s Guide to Facebook Ad Types

Handy cheat sheet with the different ad formats at Facebook. Notice the dimensional difference between Facebook’s desktop and mobile ad products.



Benchmark for Facebook Page performance

Source: The Average Facebook Page Performance in June 2013

The most important Key Performance Indicators (KPIs) for this benchmark are:

  • number of fans
  • interaction rate
  • total number of interactions
  • People Talking About
  • PTAT rate
  • own posts
  • ser posts
  • the number of likes, comments and shares



Facebook most used platform, YouTube coming up next

An infographic by TopWebDesignSchools highlights some of the key research from in the Social Media Examiner annual report.

The top 5 social media platforms used by the companies in the survey are:

  • Facebook – 92%
  • Twitter – 80%
  • LinkedIn – 70%
  • Blogging – 58%
  • Google+ – 42%


The next focus is clearly on YouTube: