From GlobalWebIndexT's Chart Of The Day:
While 16-24s lead the way only on YouTube (32%), Instagram (39%) and Tumblr (45%), the 25-34 age group are ahead for all of the rest, including on big players such as Google+ (31%), Twitter (31%) and Facebook (29%).
From Facebook Is Alive and Kicking @ blog.globalwebindex.net :
Facebook is actually the most popular social network on the planet among teens with 59% more active teen users than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is a distant third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.
From Pinterest Drives More Traffic to Publishers Than Twitter @ statista.com:
When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed no. 1. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network.
From THE COMPLETE LIST OF CHANGES FACEBOOK HAS MADE IN 2013 @ adamvincenzini.com:
- Graph Search – Facebook updated its search function to highlight key areas of the platform including people, places, photos and interests
- The New News Feed – The biggest change made in 2013, Facebook updated the primary news feed look and feel to better align with the mobile product.
- Timeline Tweaks – Facebook made some subtle adjustment to user timelines with the introduction of boxes to showcase the things you like including movies, TV shows and books
- Verified Pages and Profiles – Facebook borrowed a popular Twitter feature and introduced a verification feature to helps users identify real accounts.
- Simplifying Facebook Ads – The suite of Facebook ad types were significantly reduced to make it easier for businesses of all sizes to navigate the self-serve ad platform.
- Introduction of Hashtags – One of the most talked about changes made in 2013. Facebook introduced hashtags to help categorise conversations and make the search function more useful
- Videos on Instagram – Although this change wasn’t specifically made to Facebook, Instagram is owned by Facebook and has made integration between the services a priority. Many people viewed this change as a response to popular short-form video platform Vine.
- Farewell EdgeRank, hello new algorithm – Page managers prided themselves on understanding EdgeRank which helped determine how much visibility a post would received within the Facebook news feed. Facebook canned EdgeRank in favour of a new algorithm which takes more than 1,000 factors in to account when assessing its popularity and value in the news feed.
- Quality content gets rewarded – Just after the algorithm change was announced, Facebook also instructed users to create better quality content to get more out of the algorithm change.
- Promotions allowed within the news feed – Page admins no longer need to use apps to create and host promotions which had become a major feature of the platform in recent years.
From contest app maker kontest's recent infographic:
Publishing a promotion on your Newsfeed is more relevant as a one-time communit entertainment on Facebook and for a restricted budget.
Some of Kontest's arguments in favour of a dedicated app are:
- Data collection (mainly opt-ins)
- Contest management (e.g. automatic winner drawing)
- Efficiency (e.g. fan gating)
The most important Key Performance Indicators (KPIs) for this benchmark are:
- number of fans
- interaction rate
- total number of interactions
- People Talking About
- PTAT rate
- own posts
- ser posts
- the number of likes, comments and shares