McKinsey: Online marketing = managing your multichannel digital ecosystem
Simple but clear facts and figures from McKinsey's latest infograph Are you ready for the digital revolution:
Customer Decision Journey
The decision journey of today's empowered customers is increasingly collaborative and iterative.
Big Data
Companies need to harness massive amounts of data that customers generate to effectively micro-segment customers, analyze sentiment, predict behavior, personalize offers, and cross and upsell… in real time, and across all channels.
Multichannel
Companies need to create and integrated multichannel experience to be in the right place at the right time with the right message, product or service.
Organizing for the future
To manage a multichannel digital ecosystem, brands need to balance centralized capabilities (core marketing & sales support) and decentralized customer experiences (at customer touchpoints).
Whitepaper: 91% of moms use social media regularly
From Scoring Points With Moms - The Secret to Engaging Moms to Try, Buy and Share @ punchtab.com:
Nearly 91% of Moms use social media regularly and spend 2x more time online than the rest of the general population. Moms rely significantly on the online recommendations of other Moms with well over half indicating their purchases were influenced by information on social media sites.
From the accompanying infograph:
Potential reach and age demographics for Facebook, YouTube, Twitter and the others
From What you need to know about choosing the most effective social media platforms, an infograph made by infographics.sg:
Only people over 45 still use email to share
From Social Behavior: It’s About Time [Infographic] @ socialtimes.com:
60 percent of younger people between the ages of 18 and 29 do use Facebook instead of email for the purposes of sharing, compared to the 75 percent of people over 45 who use email.
Click on the image below to see the full infographic:
The many faces of online influencers
From The Many Faces of Influence @ traackr.com:
Online influencers come in many forms. From the web celebrity to the nerdy expert to the personal brand.
Among these influencer profiles are:
- the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;
- the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; and
- the Agitator, who always looks for ways to stir the pot and push conversations to new heights.
Check out their infographic to find out more about influencers and how to approach them.
79% of the Pinterest users are female
From Advertising On Pinterest – A How-To Guide [Infographic] @ prestige marketing.ca:
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.
Infographic Highlights:
- 79% of the Pinterest users are female
- Moms are 61% more likely to use Pinterest than any other demographic
- Including the price on a pin generates an average of 36% more likes
How to run a successful Facebook contest
From How to Run A Successful Facebook Contest in 15 steps @ sociallystacked.com:
It's not secret that a Facebook contest done right can increase visibility and engagement. Equally important: contests can provide valuable customer information.
More in this infograph (click on the thumbnail for large format):
Globalwebindex: Twitter is now the fastest growing social platform
From Infographic: Twitter The Fastest Growing Social Platform @ globalwebindex.net:
Twitter is now the fastest growing social platform incresing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users.
Infographic: the real value is in the Facebook follower who shares
From Sold on Facebook - Social Commerce @ blog.getambassador.com:
Small Business Field Guide to SoLoMo: get social, think local, spend on mobile
From Small Business Field Guide to SoLoMo @ synecore:
Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.
