From CHART: Here's How Mobile Social Networks Have Become @ businessinsider.com.au:
[M]obile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.
From 6 ways to shake up social in your app @ slideshare.net:
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression.
- Complement the user journey
- Social intereaction with a clear purpose
- Provide an outlet for users to express themselves
- Motivate or encourage
- Give users a sense of involvement
- Don't make it too intrusive
Today, the number of networked devices is equal to the global population.
By 2015, the number of networked devices will be twice the global population.
In 2015, it would take you 5 years to view all video crossing IP networks each second.
More in this infographic by intel:
Internet marketing research firm comScore just released a study that illustrates how mobile users’ activity on social sites is growing spectacularly. During August 2011, 72.2 million Americans aged 13 and up accessed social networking sites and blogs on their mobile devices. That’s an increase of 37 percent in just the past year.
For more than half of the current mobile social media audience, visiting social networks and blogs on their mobile devices is part of their everyday routine. And, though many of these mobile users are accessing social media with mobile browsers, the increased use of social networking apps must be underscored.
- Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year @ comscore.com
- Mobile social media audience up 37%: report @ econsultancy.com
- Mobile Social Networking Booms @ marketingcharts.com