Small Business Field Guide to SoLoMo: get social, think local, spend on mobile
From Small Business Field Guide to SoLoMo @ synecore:
Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.
Mobile devices, and the effect they have on the amount of data traffic
Today, the number of networked devices is equal to the global population.
By 2015, the number of networked devices will be twice the global population.
In 2015, it would take you 5 years to view all video crossing IP networks each second.
More in this infographic by intel:
ComScore: In Belgium 93% of online population uses social media
In their annual report global management firm comScore released some striking stats on the penetration and usage of social media platforms throughout the world.
Regardless of how open or closed a society may be, it is safe to assume that more than half of local online populations are engaging in online social networking, making the practice comparatively ubiquitous around the world.
In Europe, for example, 98% of the online population in the U.K. is active on social networks.
Further reading:
- It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed @ comscore.com
- ComScore’s 2011 Social Report: Facebook Leading, Microblogging Growing, World Connecting @ techcrunch.com
Mobile users’ activity on social sites is growing
Internet marketing research firm comScore just released a study that illustrates how mobile users’ activity on social sites is growing spectacularly. During August 2011, 72.2 million Americans aged 13 and up accessed social networking sites and blogs on their mobile devices. That’s an increase of 37 percent in just the past year.
For more than half of the current mobile social media audience, visiting social networks and blogs on their mobile devices is part of their everyday routine. And, though many of these mobile users are accessing social media with mobile browsers, the increased use of social networking apps must be underscored.
Further reading:
- Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year @ comscore.com
- Mobile social media audience up 37%: report @ econsultancy.com
- Mobile Social Networking Booms @ marketingcharts.com
Word of the day: SoLoMo (social, location, mobile)
From WordSpy, the Word Lover's guide to new words:
SoLoMo
n. Mobile phone apps that combine social networking and location data. [Social + location (or local) + mobile.]
The term caught my eye in Google Defines Social Strategy at InformationWeek.com:
SoLoMo offers a reminder that data sets do not exist in a vacuum. Search expert and Web 2.0 Conference co-chair John Battelle has described several categories of data that are relevant to Google and its kin: There's the social graph (contacts, friends), interest data (likes, tweets, recommendations), search data (queries, history), purchase data (what you buy, credit card numbers), location data (where you are, have been, and are going), and content data (behavior when engaged with content).
An example: I'm in Diegem, and hungry. I use the Google App on my smartphone to give a "pizza" voice command. The app returns search results for pizza deliveries in a 20 km radius of Diegem, who are open right now, with clickable phone numbers to order and sorted by the amounts of "likes" or ratings from people within my social graph.
Below is a chart that shows how different players in the field are looking for their own value proposition within the SoLoMo space. Anyone know who the author/source is?
