From Pinterest Drives More Traffic to Publishers Than Twitter @ statista.com:
When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed no. 1. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network.
From How to create perfect posts on social platforms by mycleveragency:
- No human faces. Images without faces get repinned more often than images with faces. Of images shared by brands, those without human faces are repinned 23 percent more often.
- Little background. When a background rises above 40 percent of the total image area, repins are typically halved or quartered.
- Multiple colours. Images with multiple dominant colours garner more than three times the repins.
- Lots of red. Predominantly red or orange images get twice the repins.
- Light and colour. Images with 50 percent colour saturation got repinned four times as often as images with 100 percent saturation.
- Portrait style. Images did best in a vertical orientation with an aspect ration between 2:3 and 4:5
From The Pinterest Effect @ visual.ly:
A recent PEW study has shown that 15% of [U.S.] internet users are on Pinterest, making it the third most popular social media site in the U.S. And now the site is making a localized effort in the UK. Some say Pinterest is disrupting the social media landscape, but is it influencing online purchase behavior?
The most popular pin types are cooking and recipes, home decorating, craft ideas, fashion and shopping, entertaining, and gardening.
But what they're actually buying after pinning it is a different list: food and cooking, fashion and clothing, home decorating, and crafts.
From Scoring Points With Moms - The Secret to Engaging Moms to Try, Buy and Share @ punchtab.com:
Nearly 91% of Moms use social media regularly and spend 2x more time online than the rest of the general population. Moms rely significantly on the online recommendations of other Moms with well over half indicating their purchases were influenced by information on social media sites.
From the accompanying infograph:
Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.
Make sure to check out the interactive version, too.
From Advertising On Pinterest – A How-To Guide [Infographic] @ prestige marketing.ca:
As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.
- 79% of the Pinterest users are female
- Moms are 61% more likely to use Pinterest than any other demographic
- Including the price on a pin generates an average of 36% more likes