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Pew: Facebook and Instagram show highest user engagement

Key findings on social networking site usage and adoption from a new [U.S.] survey from the Pew Research Center’s Internet Project:

  • Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform
  • Facebook and Instagram exhibit especially high levels of user engagement: A majority of users on these sites check in to them on a daily basis
  • 42% of online adults use multiple social networking platforms. For those who use only one social networking site, Facebook is typically—though not always—the platform of choice.



Some interesting demographic conclusions:

  • Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users)
  • LinkedIn is especially popular among college graduates and internet users in higher income households
  • Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites
  • There is substantial overlap between Twitter and Instagram user bases

Traffic drivers: Facebook, Pinterest. Not much else, really.

From Pinterest Drives More Traffic to Publishers Than Twitter @ statista.com:

When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed no. 1. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network.


The State of Social Sharing in 2013


From The State of Social Sharing in 2013 (Infographic) @ wired.com:

  • The top 8 of sharing platforms and apps is Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Tumblr and Instagram.
  • The best way to "go viral" is to engage millions of users, each of them sharing through small networks.
  • In general, social networks are made up of curators and creators, as 46% of adult internet users share content created by themselves, while 41% take photos or videos that they have found online and repost them. Of course, there are also those who do both curating and creating.
  • Social media sharing became the second most important factor in search engine rankings, surpassed only by strong content
  • 86% of people say they are bothered by the need to create new accounts on websites
  • 77% responded that social login is "a good solution that should be offered by any site"

Facebook most used platform, YouTube coming up next

An infographic by TopWebDesignSchools highlights some of the key research from in the Social Media Examiner annual report.

The top 5 social media platforms used by the companies in the survey are:

  • Facebook – 92%
  • Twitter – 80%
  • LinkedIn – 70%
  • Blogging – 58%
  • Google+ – 42%


The next focus is clearly on YouTube:



How to create the perfect Pinterest post

From How to create perfect posts on social platforms by mycleveragency:

  • No human faces. Images without faces get repinned more often than images with faces. Of images shared by brands, those without human faces are repinned 23 percent more often.
  • Little background. When a background rises above 40 percent of the total image area, repins are typically halved or quartered.
  • Multiple colours. Images with multiple dominant colours garner more than three times the repins.
  • Lots of red. Predominantly red or orange images get twice the repins.
  • Light and colour. Images with 50 percent colour saturation got repinned four times as often as images with 100 percent saturation.
  • Portrait style. Images did best in a vertical orientation with an aspect ration between 2:3 and 4:5

Pinterest: what they’re pinning vs what they’re buying

From The Pinterest Effect @ visual.ly:

A recent PEW study has shown that 15% of [U.S.] internet users are on Pinterest, making it the third most popular social media site in the U.S. And now the site is making a localized effort in the UK. Some say Pinterest is disrupting the social media landscape, but is it influencing online purchase behavior?

The most popular pin types are cooking and recipes, home decorating, craft ideas, fashion and shopping, entertaining, and gardening.


But what they're actually buying after pinning it is a different list: food and cooking, fashion and clothing, home decorating, and crafts.


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Whitepaper: 91% of moms use social media regularly

From Scoring Points With Moms - The Secret to Engaging Moms to Try, Buy and Share @ punchtab.com:

Nearly 91% of Moms use social media regularly and spend 2x more time online than the rest of the general population. Moms rely significantly on the online recommendations of other Moms with well over half indicating their purchases were influenced by information on social media sites.

From the accompanying infograph:





The CMO’s 2013 guide to the social media landscape

Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.


Make sure to check out the interactive version, too.


79% of the Pinterest users are female

From Advertising On Pinterest – A How-To Guide [Infographic] @ prestige marketing.ca:

As consumers pin and repin by the hundreds of millions, many marketers are struggling to maximize their brands’ Pinterest potential. Check out this handy Pinterest advertising guide and start pinning your way to success.


Infographic Highlights:

  • 79% of the Pinterest users are female
  • Moms are 61% more likely to use Pinterest than any other demographic
  • Including the price on a pin generates an average of 36% more likes

2012: the year in social media

2012 was the year of Facebook, Pinterest, Twitter, Google+ hangouts, LinkedIn, Anonymous, Windows 7, Kony, Instagram, Obama, Pop Benedict XVI, and Gangnam Style.
More in this infograph: