Highlights from the study:
- In each country, email is the most popular channel (90%+), followed by Facebook (39% - 77%) and finally Twitter (4%-26%).
- Australia has the highest percentage of email subscription at 96% of consumers.
- Online Brazilian consumers are by far the biggest users of Facebook( 77%) and Twitter (26%).
- More than half of Australian consumers are fans (55%) as opposed to less than half in the UK (45%), France (43%), and Germany (39%).
- Outside of Brazil, less than 10% of online consumers are followers (7% in the UK and Germany, 6% in Australia, and 4% in France).
From Digital Women Influencers, and online service of 2,000 North American women [.pdf] @ webershandwick.com:
Recent research from Pew Research Center found that the percentage of female internet users who use social networking sites well exceeds that of men (75% vs 63%, respectively) and women are also more active in their use of these sites. Women are the "low-hanging fruit" of social media today and deserve closer attention from marketers.
Women of social media enjoy their online networks nearly as much as they enjoy live social activities and, notably, slightly more than dating or spending time with their partner:
Social media helps women manage their time and relationships. One-quarter of women of social media prefer to socialise online rather than in-person:
From 2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends @ contentmarketinginstitute.com:
On average, B2C marketers use four social media networks to distribute their content, compared to five for B2B. The channel they use most often, by far, is Facebook (90%). The majority of B2C marketers also use Twitter (69%), YouTube (65%) and LinkedIn (51%). B2C marketers use LinkedIn much less frequently than their B2B peers (83%).
More in the slide deck below.
Most communicators and marketers handle social media duties on top of other responsibilities:
From the same source (Structuring a Social Media Team @ ragan.com):
- Budgets at most organizations were stagnant in 2012 and are only slightly improving next year.
- Measurement and monitoring remain areas of concern. Most respondents are dissatisfied or only "somewhat satisfied" with how they measure their social media effort.
- Only a minority agreed that their organization is "an advanced, well-run machine," while nearly two thirds use social media regularly but have more to learn and accomplish.
- Organizations take a multidepartment approach to social media, with marketing, corporate communications, and public relations all owning pieces.
Nielsen's 2012 Social Media Report provides some insight into what is driving our collective, global obsession with social media.
One of the trends from the report is the hyper-informed consumer.
Social media is transforming the way that consumers across the globe make purchase decisions. They are using social media to learn about other consumers' experiences, find more information about brands, products and services, and to find deals and purchase incentives.