From 10 Insights on Social Media and Blogging Influence: New Research @ jeffbullas.com
Total spending on social media advertising is only 10% across all social media networks with Facebook taking 57% of that pie. Blogs only obtain 5% of the overall advertising budget that is allocated to social.
This is where the money goes:
- Display ads such as banner website advertising – 41%
- Search advertising such as Google Adwords – 19%
- Video advertising including YouTube – 14%
Interesting: mobile is growing at 8%.
The true cost of a social media campaign depends on the size and reach of the campaign itself.
Some factors to consider, from The Real Cost of Social Media infographic @ focus.com:
- Staff costs, like your marketer's salary
- Advertising, like Facebook Ads
- External fees
- Other, e.g. tracking tools, technical/creative costs
On the bright side, only half of the respondents of an eMarketers survey felt that "low cost" was a benefit of social media:
If your company is serious about including the social dimension must be included in each department and embedded within the company culture, this means that way your executive level and their departments work must change. But the good news is: by doing so, companies are able to discover the real return on investment of social media: Innovation.
- Social media as customer service channel: $88k
- Social media for brand awareness: $53k
- Social media for sales: $50k
King Fish Media, along with Hub Spot and Junta42, recently released a new study measuring marketers’ adoption and use of social media for their company’s marketing efforts.
- Social media strategy adoption and investment
- Sites and tactics used by marketers
- Strategic objectives of social media campaigns
- Content’s role in social media
- Social media ROI and measurement tools
According to this research, most companies currently have (72%) or will have (80%) a social media strategy
Investment in social media rises from a variety of sources:
- tied to a specific project/custom media program (35%)
- as an increase to the marketing budget (33%)
- funded by moving budget to mainstream media (21%)
The responsability for social media falls
- mainly on the marketing department (70%)
- management (23%)
- sales (3%)
- IT (2%)