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2013: the year in social media numbers and videos

The key takeaways of Socialbaker's pre­sentation at LeWeb are:

  • Even though only 65% of social media inquiries are answered (by just 1/10th of companies present on social!), some companies have already taken the lead in the game by giving their customers the benefit of a response rate guarantee. See KLM’s 60 minutes or less guarantee on Twitter.
  • With 75% of all Facebook Ads being in the News Feed, Rezab suggests, “If you are not using News Feed ads, you will lose in 2014.”
  • Twitter has gone public and has included promoted tweets into its timeline.
  • Google+ is now the lead platform for commenting on YouTube. That means conversations are going deeper and hitting a wider public.

And for the sake of completion, YouTube's year in webvideos:


Smartphones are inherently social

Some interesting thoughts from mobile eating the world, by Benedict Evans:

  • Smartphones are inherently social, unlike the desktop web. Smartphone address book is a ready-made social graph that all apps can tap into.
  • People happily abandon history. Remember Myspace, Bebo, Tuenti, Orkut...
  • People appear to regard almost all of what they share on a social network as transitory - and not just for Snapchat. People walk away from the archive - social detox.
  • People jump from network to network and abandon old ones. All that matters is what your friends use today.

2013 11 mobile eating the world from Benedict Evans

Study: female social media users are highly influential

Global communications firm Weber Shandwick partnered with KRC Research to conduct an online survey of 2,000 North American women. The resulting Digital Women Influencers intends

to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communicators evolve their strategies and plans in this new era of consumer engagement.


Key takeaways from the study:

  • Some 86% of North American online women have a social media account/profile, with 2.2 accounts on average each. They favor Facebook: 81% of them are on Facebook.
  • Women spend an average of 12 hours per week using social media: nearly two hours a day!
  • Women of social media enjoy their online networks nearly as much as they enjoy live social activities, and they even enjoy it slightly more than dating or spending time with their significant other.
  • 62% of women of social media like that social media lets them control who talks to them and who they talk to. And 24% of women in social media prefer to socialize through their social media networks more than they do in person.

More where this came from: The Women of Social Media: Digital Influencer Study [Infographic] @ marketingprofs.com


Digital is 57% of daily media time; Social 48% of online

From Global Media Consumption: The Digital Reality March 2013 @ slideshare.net:

The digitalisation of media is dramatically transforming how consumers spend their time.


GlobalWebIndex - Global Media Consumption: The Digital Reality from GlobalWebIndex

Key insights:

  1. In the majority of markets and demographic subsets surveyed, cross-device online time exceeds traditional media time;
  2. Huge global variation in media time from an average of just 7.6 hours in Japan to 14 in Argentina
  3. UAE, China, and Malaysia are the most digitally orientated media markets in the world;
  4. Mobile makes up 30% of online time in some markets;
  5. The USA consumes the most traditional TV in the world – an average of 4.7 hours a day;
  6. China consumes less TV than any other market but the highest level of online TV;
  7. The vast majority of consumers multi-tasking with other devices while watching TV;
  8. News is the most digitised media type.



Small Business Field Guide to SoLoMo: get social, think local, spend on mobile

From Small Business Field Guide to SoLoMo @ synecore:

Today’s sophisticated consumers are using mobile devices more than ever and they're using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo. You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.


21% of the global internet population now use Twitter actively on a monthly basis

From SOCIAL PLATFORMS GWI.8 UPDATE: Decline of Local Social Media Platforms @ globalwebindex.net:


Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis.


2012: the year in social media

2012 was the year of Facebook, Pinterest, Twitter, Google+ hangouts, LinkedIn, Anonymous, Windows 7, Kony, Instagram, Obama, Pop Benedict XVI, and Gangnam Style.
More in this infograph:


Report: Smartphone users visit social platforms to get a job, consumer, and political information

From Social Networking Popular Across Globe (full report in .pdf) by pewglobal.org:

Globally, most smart phone users say they visit social networking sites on their phone, while many get job, consumer, and political information.

Technologies like these are especially popular among the young and well educated. In almost every country polled, people under age 30 and those with a college education are more likely to engage in social networking and to use a smart phone.

Filed under: Report, Social No Comments

The growing impact of social media on search rankings

From Social vs Search, an infographic from MDG Advertising:

Our increasingly digital world is blurring the lines between social and search, with social networks adding search features, and search engines launching social components. The Web has gotten wise to their mutual power and now marketers are following suit for success.


82% of all content sharing is done by cutting and pasting

From Data Points: Copy That Despite sharing buttons, people are more likely to cut and paste @ adweek.com:

About half the content people cut and paste is being shared with others, potentially amplifying the publisher’s audience, but the rest of the time, they’re searching or saving for their own use, and publishers can keep them on their site by giving them more of what they’re looking for. Behaviors vary by category; entertainment lends itself to sharing with others, while people tend to be in research or shopping mode when reading technology and health/beauty content.

Also noteworthy:

Filed under: Infograph, Social No Comments