Whitepaper: 91% of moms use social media regularly
From Scoring Points With Moms - The Secret to Engaging Moms to Try, Buy and Share @ punchtab.com:
Nearly 91% of Moms use social media regularly and spend 2x more time online than the rest of the general population. Moms rely significantly on the online recommendations of other Moms with well over half indicating their purchases were influenced by information on social media sites.
From the accompanying infograph:
Tools for Twitter power users
From Social Media Management Periodic Table @ visual.ly:
Culling tools for Twitter
Culling modifies your ratios of friends/followers or tidies up your Twitter stream. use these applications sparingly. Excessive use of these applications can possibly suspend new users to Twitter.
- Untweeps: culling dormancies.
- justunfollow
- manageflitter: culling big time!
- tweet eraser: bulk delete history.
Scheduling tools for Twitter
- hootsuite: multiuser twitter client
- twuffer: tweet scheduling
- socialoomph: tweet scheduling.
- gremln: tweet scheduling.
- [edit] bufferapp
Selective tweets to other social platforms
- Posterous: blog by email, and post to all profiles. A multi-channel, microblogging application. Twitter just acquired them, so keep an eye on where this goes.
- YouTube: tweets with every YT like or fav.
- linkedin: selectively post tweets to LinkedIn #in
What is Vine and why should you care?
From Introducing #Vine - How to use the newest mobile video trend to your brand's advantage @ careworkstech:
Vine is a mobile app that lets you create and share short looping videos. Think Instagram but with video.
Vine was acquired by Twitter and released in January 2013. Both companies share similar values and goals and believe constraint inspires creativity. Much like Twitter's 140 character tweet limit, Vine has a six-second long video limit.
From the accompanying infographic:
The CMO’s 2013 guide to the social media landscape
Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.
Make sure to check out the interactive version, too.
Globalwebindex: Twitter is now the fastest growing social platform
From Infographic: Twitter The Fastest Growing Social Platform @ globalwebindex.net:
Twitter is now the fastest growing social platform incresing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users.
How to get more followers and retweets, by @DanZarrella
Key highlights from this presentation:
- Twitter is key for all forms of online marketing and communications.
- Take the time to fill out your profiles.
- Tell people Why they should follow you.
- Don’t rely on conversation to build reach.
- Share interesting links to build reach.
- It is difficult to over tweet.
- Stop talking about yourself.
- Don’t be a Debbie Downer.
- For more clicks, tweet slower.
- Experiment with longer tweets.
- Try putting your Links 25% of the way into tweets.
- Action words get more clicks.
- For more clicks: tweet later in the day and week.
- Experiment with Friday afternoons for more retweets.
- Try words like “you,” free” and “new.”
- Don’t be boring.
- Links get retweeted.
- Headlines are as important as bodies.
- Don’t forget Social calls-to-action.
- Tweet news or say things in a new way.
Social is SEO and content is social
From Content Is King, And Tweets Help Google Index It Faster [INFOGRAPHIC] @ mediabistro.com:
- Bing uses Facebook Likes as a ranking signal for logged in users.
- Google says it is working on using +1 as a ranking signal.
- Tweets help Google index content faster.
21% of the global internet population now use Twitter actively on a monthly basis
From SOCIAL PLATFORMS GWI.8 UPDATE: Decline of Local Social Media Platforms @ globalwebindex.net:
Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” (defined as “Used or contributed to in the past month”) was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global internet population). 21% of the global internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis.
2012: the year in social media
2012 was the year of Facebook, Pinterest, Twitter, Google+ hangouts, LinkedIn, Anonymous, Windows 7, Kony, Instagram, Obama, Pop Benedict XVI, and Gangnam Style.
More in this infograph:
Study: Fab.com best example of social commerce
Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Fab.com tops its Social Commerce IQ 25 list, which measures the social commerce strategies of retailers.
From INFOGRAPHIC: Facebook Favorite Fab.com Tops 8thBridge Social Commerce IQ 25 List @ allfacebook.com:
A survey of 1,819 U.S. residents found that 70 percent would rather hear about new products from Facebook friends than from brands; 57 percent have asked Facebook friends for advice before purchasing products; 63 percent share products via Facebook (compared with 25 percent on Twitter and 22 percent on Pinterest), and 54 percent said the total number of likes has no effect on the likelihood of them purchasing products.
And what about Pinterest?
If the adoption rate of Pinterest is any indication of consumer driven change, we expect high growth in these social shopping features in 2013.
