text/html; Video « Conversity.be

2013: the year in social media numbers and videos

The key takeaways of Socialbaker's pre­sentation at LeWeb are:

  • Even though only 65% of social media inquiries are answered (by just 1/10th of companies present on social!), some companies have already taken the lead in the game by giving their customers the benefit of a response rate guarantee. See KLM’s 60 minutes or less guarantee on Twitter.
  • With 75% of all Facebook Ads being in the News Feed, Rezab suggests, “If you are not using News Feed ads, you will lose in 2014.”
  • Twitter has gone public and has included promoted tweets into its timeline.
  • Google+ is now the lead platform for commenting on YouTube. That means conversations are going deeper and hitting a wider public.

And for the sake of completion, YouTube's year in webvideos:


Why should CEOs be interested in social media?

According to a recent survey of employees by Brandfog, there are 6 main reasons:

Screenshot is taken from Infographic: Which CEOs Are More Social?.
The accompanying video is interesting too. Even with the presence that many Fortune 500 CEOs have, they have barely updated or engaged at all.


Video: Social Media 2013

This is the 4th version of the world's most watched social media video series "Social Media Revolution. Written by speaker and author Erik Qualman (Socialnomics, Digital Leader, Alex Azure & Forbidden Door).

Filed under: Social, Video No Comments

Social media in Belgium: a quick snapshot of their relative audience size

Bad news for users of Google's Ad Planner tool to research audience data for popular websites, including Facebook.com, Twitter.com and LinkedIn.com. Starting September 5th, 2012, you can no longer research domains or ad placements that are not part of the Google Display Network.

In 2012, only two social media platforms are really mainstream in Belgium: Facebook and YouTube. There are no public data available (yet) for Belgian YouTube users, but here's a quick overview of some of the data that are still public. At least, until the 5th of September.

Facebook is still the biggest social media platform:

French video sharing service website Dailymotion has surpassed LinkedIn in terms of pageviews:

  • 9.2% reach in Belgium (down from 10% in March)
  • 760K unique visitors a month (down from 820K in March)
  • 18M pageviews a month (up from 16M in March)

LinkedIn has lost part of its audience in terms of unique visitors and pageviews:

  • 9.2% reach in Belgium (down from 11.2% in March)
  • 760K unique visitors a month (down from 920K in March)
  • 21M pageviews a month (down from 26M in March)

Twitter has moved up to the 4th position, where Netlog used to be:

  • 9.1% reach in Belgium
  • 750K unique visitors a month
  • 21M pageviews a month



The visual web

From The visual web @ slideshare.net:

A noticeable trend this year is beautiful apps or websites. Its all part of a larger trend that Im calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.

(Richard McManus, Read Write Web)

The visual web
View more presentations from The Rabbit Agency (Rabbit)

Further reading:


Video: the World of Social Media 2011

If you still think Google is the #1 most visited site on the internet, make sure to watch The World of Social Media 2011.

Filed under: Video No Comments

Impact of social media in the workplace

Content creators Red Sky Vision, and change consultancy Able and How recently co-produced Social Media @ Work. This 15-minute video highlights the impact that social media is having in the workplace.

Social Media @ Work from Red Sky Vision on Vimeo.

From the press release (.pdf):

“A significant 74%* of business social media users believe that the technology has blurred the lines between internal and external communication. Therefore, it’s important for companies and their staff to be able to reconcile what happens inside the organisation with to what happens everywhere else.
Only then will executives be able to recognise the changes taking place and begin to act on them,” said David Ferrabee, Managing Director, Able and How.

Businesses that fail to adopt strategies for social media run the risk of missing tangible economic benefits that such technologies can bring through engaging with individuals both inside and outside the workplace.

Filed under: Innovation, Video No Comments

Animated book trailer for The Conversity Model

The animation below is a book trailer for The Conversity Model by Clo Willaerts, made by Explania.

The Conversity Model by Clo Willaerts - Explania


Conversity is a business book and a model that helps companies get more out of social media. With The Conversity Model, Internet expert Clo Willaerts offers us convincing practical answers to following questions. What is the difference between social media and social networks? Why should you invest time, money and resources in social media? And what are the best ways to turn online conversations about your company or products into real business?

Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead!

The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and join millions of conversations, which can be both valuable and trivial. But how can businesses learn to listen into and monitor these conversations? How can they align their business objectives with their social media efforts? What should they do, now that social media has irreversibly changed the way companies do business?

Clo Willaerts offers companies a new model to approach these challenges: the Conversity model. Using a number of inspiring case studies, she explains how conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue.

Filed under: Video No Comments

Facebook by the numbers

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.


YouTube factsheet

Who started it?

YouTube was founded in February 2005 by three ex-PayPal employees: Chad Hurley, Steve Chen and Jawed Karim. The very first video uploaded was called ‘Me at the Zoo’, on 23 April 2005. By June 2006, more than 65,000 videos were being uploaded every day. In November 2006, YouTube was bought by Google.

What is it?

YouTube is a video-sharing website on which users can upload, share and view videos. YouTube is available in 19 countries and 12 languages.

How can it be used?

Music videos account for 20% of uploads. Popular genres include:

  • Music videos, film trailers
  • Cuteness: cats and babies
  • Violence: fails and explosions
  • How-to videos
  • Bikini babes

YouTube videos can be displayed on web pages outside the site, once they have been embedded into social network sites and blogs. In order to embed, YouTube users simply copy the html code that accompanies each YouTube movie.

Who uses it?

Every minute, 24 hours of video are uploaded onto YouTube. YouTube receives more than 2 billion viewers each day. YouTube now uses the same amount of bandwidth as was used by the entire internet in 2000.
The U.S. accounts for 70% of YouTube users. Over half of YouTube’s users are under 20 years of age.

What other applications does it work with?

There are numerous web sites, applications and browser plug-ins that allow users to download YouTube videos – a feature that YouTube itself does not offer. Since June 2007, YouTube’s videos are available on a range of Apple products, even though these do not support Flash.

Should you use it?

Whether your aim is to entertain or to inform (or both), video is a powerful channel for quickly engaging your customers, responding to their complaints, and demonstrating your social media prowess.
For brand exposure, YouTube is one of the most powerful branding tools on the web. Not only is YouTube the second biggest search engine (just behind Google itself ), but its videos also rank high. But what I most like is the way in which advertisers can be creative with some of YouTube’s lesser known features, such as interactive video games.
A great example (which I discovered by chance while researching for my book) is the Trivial Pursuit YouTube game.

Further reading: