According to a recent survey of employees by Brandfog, there are 6 main reasons:
Screenshot is taken from Infographic: Which CEOs Are More Social?.
The accompanying video is interesting too. Even with the presence that many Fortune 500 CEOs have, they have barely updated or engaged at all.
From The visual web @ slideshare.net:
A noticeable trend this year is beautiful apps or websites. Its all part of a larger trend that Im calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online.
(Richard McManus, Read Write Web)
If you still think Google is the #1 most visited site on the internet, make sure to watch The World of Social Media 2011.
Content creators Red Sky Vision, and change consultancy Able and How recently co-produced Social Media @ Work. This 15-minute video highlights the impact that social media is having in the workplace.
From the press release (.pdf):
“A significant 74%* of business social media users believe that the technology has blurred the lines between internal and external communication. Therefore, it’s important for companies and their staff to be able to reconcile what happens inside the organisation with to what happens everywhere else.
Only then will executives be able to recognise the changes taking place and begin to act on them,” said David Ferrabee, Managing Director, Able and How.
Businesses that fail to adopt strategies for social media run the risk of missing tangible economic benefits that such technologies can bring through engaging with individuals both inside and outside the workplace.
Conversity is a business book and a model that helps companies get more out of social media. With The Conversity Model, Internet expert Clo Willaerts offers us convincing practical answers to following questions. What is the difference between social media and social networks? Why should you invest time, money and resources in social media? And what are the best ways to turn online conversations about your company or products into real business?
Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead!
The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and join millions of conversations, which can be both valuable and trivial. But how can businesses learn to listen into and monitor these conversations? How can they align their business objectives with their social media efforts? What should they do, now that social media has irreversibly changed the way companies do business?
Clo Willaerts offers companies a new model to approach these challenges: the Conversity model. Using a number of inspiring case studies, she explains how conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue.