From The impact of social media and digital video on web usage @ vouchercodespro.co.uk:
The average person spent 3 hours and 7 minutes online each day in 2012.
As online media becomes more popular, other media sources become less popular. Here's a daily breakdown of online use:
Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.
Make sure to check out the interactive version, too.
From Google+, Strategic for Global Brands [Infographic] @ everything-pr.com:
All signals show that Google+ is quickly establishing itself as the mainstream social network for brands, but that’s not all. YouTube, Google’s video social network, is also a hit among global brands. Collectively, the top 100 brands on YouTube have racked up an impressive 3.15B views. The video sharing network is highly adopted by marketers in general, at a rate of 85%. The January 2013 Social Share Report portrays Google+ and YouTube together, almost as one, in a simple equation: Google+ + YouTube = Google, social media powerhouse.
From Burson-Marsteller Global Social Media Check-Up 2012 @ slideshare.net:
Interesting benchmark numbers:
Each corporate YouTube channel averages 2,024,931 views and 1,669 subscribers
More where this came from:
Flanders Investment & Trade is a government agency supporting Flanders-based companies doing business abroad and foreign companies looking to invest in Flanders.
One of their most important events towards Flanders-based companies is their De Leeuw van de Export award, which awards Flemish entrepreneurs with a flair for export in two categories: small and mid-sized to large companies. The creative concept behind this campaign was developed internally.
FIT obviously launched a microsite (http://www.vreemdgaanloont.be/ ) for this campaign, but for the first time they're mainly focussing on their presence in social media.
Some of these efforts are in the small details: twitter.com/fitagency keeps connecting and inspiring entrepreneurs and the key players in the field as it always has, but has adapted its Twitter background to match with the campaign.
But FIT also uses its own YouTube.com/FITagency channel, which at the time of writing contains no less than 11 short movies with testimonials and appeals from jury members and previous winners of the award. This is one of these YouTube movies, featuring their CEO Koen Allaert.
By the way: if you're an entrepreneur based in Flanders or if you know one, the registration for the award candidacy closes on Friday 29 April 2011.