The CMO’s 2013 guide to the social media landscape
Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.
Make sure to check out the interactive version, too.
Google+ followers by brand: H&M, BMW, Mercedes-Benz, Nissan, Google
From Google+, Strategic for Global Brands [Infographic] @ everything-pr.com:
All signals show that Google+ is quickly establishing itself as the mainstream social network for brands, but that’s not all. YouTube, Google’s video social network, is also a hit among global brands. Collectively, the top 100 brands on YouTube have racked up an impressive 3.15B views. The video sharing network is highly adopted by marketers in general, at a rate of 85%. The January 2013 Social Share Report portrays Google+ and YouTube together, almost as one, in a simple equation: Google+ + YouTube = Google, social media powerhouse.
2012: the year in social media
2012 was the year of Facebook, Pinterest, Twitter, Google+ hangouts, LinkedIn, Anonymous, Windows 7, Kony, Instagram, Obama, Pop Benedict XVI, and Gangnam Style.
More in this infograph:
Infographic: Social media statistics and facts 2012
Go-Globe.com's Infographic "Social Media Statistics and Facts 2012" covers statistics and facts of all major social media platform including - Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogging.
Some interesting facts:
- 350 million plus users suffer from “Facebook addiction syndrome”
- If Twitter was a country it would be the 12th largest in the world
- LinkedIn signs up 2 new members every second
- The average visitor spends 15 minutes a day on YouTube
- Three million new blogs come online every month
- 97% of the fans on Pinterest’s Facebook page are women
- 5 million images are uploaded to Instagram every day
- The Google +1 button is used 5 billion times every day
Report: corporate YouTube channels increased by 200%
From Burson-Marsteller Global Social Media Check-Up 2012 @ slideshare.net:
Interesting benchmark numbers:
Each corporate YouTube channel averages 2,024,931 views and 1,669 subscribers
More where this came from:
B2B case: Flanders Investment & Trade’s Vreemdgaan Loont! campaign
Flanders Investment & Trade is a government agency supporting Flanders-based companies doing business abroad and foreign companies looking to invest in Flanders.
One of their most important events towards Flanders-based companies is their De Leeuw van de Export award, which awards Flemish entrepreneurs with a flair for export in two categories: small and mid-sized to large companies. The creative concept behind this campaign was developed internally.
FIT obviously launched a microsite (http://www.vreemdgaanloont.be/ ) for this campaign, but for the first time they're mainly focussing on their presence in social media.
Some of these efforts are in the small details: twitter.com/fitagency keeps connecting and inspiring entrepreneurs and the key players in the field as it always has, but has adapted its Twitter background to match with the campaign.
But FIT also uses its own YouTube.com/FITagency channel, which at the time of writing contains no less than 11 short movies with testimonials and appeals from jury members and previous winners of the award. This is one of these YouTube movies, featuring their CEO Koen Allaert.
By the way: if you're an entrepreneur based in Flanders or if you know one, the registration for the award candidacy closes on Friday 29 April 2011.
YouTube factsheet
Who started it?
YouTube was founded in February 2005 by three ex-PayPal employees: Chad Hurley, Steve Chen and Jawed Karim. The very first video uploaded was called ‘Me at the Zoo’, on 23 April 2005. By June 2006, more than 65,000 videos were being uploaded every day. In November 2006, YouTube was bought by Google.
What is it?
YouTube is a video-sharing website on which users can upload, share and view videos. YouTube is available in 19 countries and 12 languages.
How can it be used?
Music videos account for 20% of uploads. Popular genres include:
- Music videos, film trailers
- Cuteness: cats and babies
- Violence: fails and explosions
- How-to videos
- Bikini babes
YouTube videos can be displayed on web pages outside the site, once they have been embedded into social network sites and blogs. In order to embed, YouTube users simply copy the html code that accompanies each YouTube movie.
Who uses it?
Every minute, 24 hours of video are uploaded onto YouTube. YouTube receives more than 2 billion viewers each day. YouTube now uses the same amount of bandwidth as was used by the entire internet in 2000.
The U.S. accounts for 70% of YouTube users. Over half of YouTube’s users are under 20 years of age.
What other applications does it work with?
There are numerous web sites, applications and browser plug-ins that allow users to download YouTube videos – a feature that YouTube itself does not offer. Since June 2007, YouTube’s videos are available on a range of Apple products, even though these do not support Flash.
Should you use it?
Whether your aim is to entertain or to inform (or both), video is a powerful channel for quickly engaging your customers, responding to their complaints, and demonstrating your social media prowess.
For brand exposure, YouTube is one of the most powerful branding tools on the web. Not only is YouTube the second biggest search engine (just behind Google itself ), but its videos also rank high. But what I most like is the way in which advertisers can be creative with some of YouTube’s lesser known features, such as interactive video games.
A great example (which I discovered by chance while researching for my book) is the Trivial Pursuit YouTube game.
Further reading:
- 10 Fascinating YouTube Facts That May Surprise You @ Mashable.com
The 6 web services that really count for your business
- Google is a search engine. People search for things.
- Youtube is a search engine. People search for things to watch.
- Facebook is the Walmart of Social Media. Get used to it.
- LinkedIn is a rolodex for business people who aren’t on Twitter.
- Twitter is 21st Century telephony. Pick up the phone, hang up and get back to work.
- Blogs are for people who aren’t addicted to Twitter, who know about SEO and produce most of the content on all the places listed above.
He concludes:
For people actually doing this stuff in a business context, resources are limited and decisions about allocation are vital.
You don’t have to be everywhere to be somewhere.
Do you agree these six are the most (and maybe only) web services to watch?
And how would you re-phrase his definitions?