text/html; YouTube « Conversity.be

2013: the year in social media numbers and videos

The key takeaways of Socialbaker's pre­sentation at LeWeb are:

  • Even though only 65% of social media inquiries are answered (by just 1/10th of companies present on social!), some companies have already taken the lead in the game by giving their customers the benefit of a response rate guarantee. See KLM’s 60 minutes or less guarantee on Twitter.
  • With 75% of all Facebook Ads being in the News Feed, Rezab suggests, “If you are not using News Feed ads, you will lose in 2014.”
  • Twitter has gone public and has included promoted tweets into its timeline.
  • Google+ is now the lead platform for commenting on YouTube. That means conversations are going deeper and hitting a wider public.

And for the sake of completion, YouTube's year in webvideos:


The State of Social Sharing in 2013


From The State of Social Sharing in 2013 (Infographic) @ wired.com:

  • The top 8 of sharing platforms and apps is Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Tumblr and Instagram.
  • The best way to "go viral" is to engage millions of users, each of them sharing through small networks.
  • In general, social networks are made up of curators and creators, as 46% of adult internet users share content created by themselves, while 41% take photos or videos that they have found online and repost them. Of course, there are also those who do both curating and creating.
  • Social media sharing became the second most important factor in search engine rankings, surpassed only by strong content
  • 86% of people say they are bothered by the need to create new accounts on websites
  • 77% responded that social login is "a good solution that should be offered by any site"

Facebook most used platform, YouTube coming up next

An infographic by TopWebDesignSchools highlights some of the key research from in the Social Media Examiner annual report.

The top 5 social media platforms used by the companies in the survey are:

  • Facebook – 92%
  • Twitter – 80%
  • LinkedIn – 70%
  • Blogging – 58%
  • Google+ – 42%


The next focus is clearly on YouTube:



Impact of social media and digital video on web usage

From The impact of social media and digital video on web usage @ vouchercodespro.co.uk:

The average person spent 3 hours and 7 minutes online each day in 2012.


As online media becomes more popular, other media sources become less popular. Here's a daily breakdown of online use:



Filed under: YouTube No Comments

The CMO’s 2013 guide to the social media landscape

Check out the one-page social media cheat sheet, focussing on Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube.


Make sure to check out the interactive version, too.


Google+ followers by brand: H&M, BMW, Mercedes-Benz, Nissan, Google



From Google+, Strategic for Global Brands [Infographic] @ everything-pr.com:

All signals show that Google+ is quickly establishing itself as the mainstream social network for brands, but that’s not all. YouTube, Google’s video social network, is also a hit among global brands. Collectively, the top 100 brands on YouTube have racked up an impressive 3.15B views. The video sharing network is highly adopted by marketers in general, at a rate of 85%. The January 2013 Social Share Report portrays Google+ and YouTube together, almost as one, in a simple equation: Google+ + YouTube = Google, social media powerhouse.

Filed under: Google, YouTube No Comments

2012: the year in social media

2012 was the year of Facebook, Pinterest, Twitter, Google+ hangouts, LinkedIn, Anonymous, Windows 7, Kony, Instagram, Obama, Pop Benedict XVI, and Gangnam Style.
More in this infograph:


Infographic: Social media statistics and facts 2012

Go-Globe.com's Infographic "Social Media Statistics and Facts 2012" covers statistics and facts of all major social media platform including - Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogging.

Some interesting facts:

  • 350 million plus users suffer from “Facebook addiction syndrome”
  • If Twitter was a country it would be the 12th largest in the world
  • LinkedIn signs up 2 new members every second
  • The average visitor spends 15 minutes a day on YouTube
  • Three million new blogs come online every month
  • 97% of the fans on Pinterest’s Facebook page are women
  • 5 million images are uploaded to Instagram every day
  • The Google +1 button is used 5 billion times every day


Report: corporate YouTube channels increased by 200%

From Burson-Marsteller Global Social Media Check-Up 2012 @ slideshare.net:

Interesting benchmark numbers:

Each corporate YouTube channel averages 2,024,931 views and 1,669 subscribers

More where this came from:


Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller
Filed under: YouTube No Comments

B2B case: Flanders Investment & Trade’s Vreemdgaan Loont! campaign

Flanders Investment & Trade is a government agency supporting Flanders-based companies doing business abroad and foreign companies looking to invest in Flanders.
One of their most important events towards Flanders-based companies is their De Leeuw van de Export award, which awards Flemish entrepreneurs with a flair for export in two categories: small and mid-sized to large companies. The creative concept behind this campaign was developed internally.

FIT obviously launched a microsite (http://www.vreemdgaanloont.be/ ) for this campaign, but for the first time they're mainly focussing on their presence in social media.
Some of these efforts are in the small details: twitter.com/fitagency keeps connecting and inspiring entrepreneurs and the key players in the field as it always has, but has adapted its Twitter background to match with the campaign.

But FIT also uses its own YouTube.com/FITagency channel, which at the time of writing contains no less than 11 short movies with testimonials and appeals from jury members and previous winners of the award. This is one of these YouTube movies, featuring their CEO Koen Allaert.

By the way: if you're an entrepreneur based in Flanders or if you know one, the registration for the award candidacy closes on Friday 29 April 2011.