Checklist: Social Media Release

According to  WebPRPro's PR terms glossary, a Social Media Release (SRM) is

a new format of writing press releases that incorporates web-based tools for people to share and discuss the information of the release with one another

The Power of Presence blog has just published a handy checklist for your SMR. In short:

1. Versions: English and French/Dutch?
2. Contact Information: including daytime and after-hours telephone numbers, email address and websites for contacts that will be available and ready to respond to your release.
3. Boilerplate: a short paragraph summarizing an organization or company, included at the bottom of your news release.
4. Quotes You can highlight
5. Biographies / Head shots of each executive or spokesperson quoted in your news release.
6. Logo: your organization or client’s
7. Multimedia: include a title for each video/audio clip in your release and the order you would like them to appear. For photos: include picture name and cutline (a short description of the photo, with a credit to the photographer). Include links to websites, background information, social media properties, additional documents, etc. Don't forget delicious and Technorati tags.
8. Launch date and time of your SMR
9. Multimedia distribution rights for your audio, video and photo assets.

Further reading:

• Social Media Release Checklist @ blog.dna13.com