From Pinning Down the Impact of Pinterest @ blog.compete.com:
New research from Compete’s Online Shopper Intelligence Survey suggests that Pinterest is succeeding in disrupting the social media landscape. About 1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest.
Food related content was the most overwhelmingly popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males.