19Jun/110
Content marketing and b2b: what’s the ultimate goal?
As we've previously pointed out in Content marketing tactic: Trusted Filter, it can become quite a challenge to filter out the noise. But then again: this is a huge opportunity for people or parties that position themselves as a trusted filter.
Content marketing evangelist Joe Pulizzi (@juntajoe) nails it in this presentation during a recent workshop in content marketing for associations and non-profits:
The ultimate goal of content marketing in a business environment is to be the trusted, expert resource in your niche wherever your customers are online.