2Aug/100
Even as they expect to spend less, consumers are shopping more online
From Deloitte’s “American Pantry Survey”
- 81% of consumers new-found use of coupons and loyalty programs is fun
- 93% said they still expected to spend cautiously even if the economy improved
From PriceGrabber.com "US Shopping Behavior in this Economic Climate" survey
- 55% of respondents to a said they were spending more time shopping for and researching purchases on the internet this year, compared with 26% in 2009.
More in this eMarketer graph:
Further reading:
- The ‘New Normal’ in Consumer Shopping Behavior @ eMarketer.com