F-Commerce: Selling on Facebook
All this time I was looking for ways to turn conversations into conversions but the most obvious solution was right under my nose: an e-commerce Facebook app. Payvment :: Social Network eCommerce 's goal is "to develop the very best social shopping technology. To do this we require your help through the form of feedback. Payvment will not charge any fees or take any cut of your sales revenue to use our Facebook solution. In exchange, all we ask for is your feedback so we can continue to develop the very best social shopping technology available. In exchange for helping us with your feedback, your Facebook store will remain free even after our public beta ends."

I wonder how Pavyment will convert the free bèta testers once they go out of bèta. But other than that: I really like the features (pay with paypal or visa, offer instant discount to people who "like" your page, etc). Have a look at this Italian example: ¿ My Vanity Shoes ¿ Moda & Calzature.
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