Facebook: FMCG largest audiences, automotive biggest engagement
Today Socialbakers.com released their Global Report focused on all industries active on Facebook. The report focuses on the top performing brands by several audience and engagement rate metrics.
Some of the highlights from this report:
The Auto industry - especially BMW, Ferrari and Mercedes Benz - is the most engaging industry on Facebook (0.207%) with the biggest quarterly fan growth (up to 62%!). “What Makes Car Brands So Cool In Social Media sums up the brands’ efforts to create appealing visuals, engage local communities and launch effective posting strategies with a huge impact on the overall Facebook success.
Alcohol brands (like Heineken and Jack Daniel's) have also been investing a great amount of energy into social marketing and innovative ways of communicating their products online in the last quarter. Heineken is the industry leader with more than 6M Fans and a growth of 23% each quarter. Bacardi rum has been growing even faster and celebrating 150 years of “Mixing up the party” this year.
More where this came from: Global Report [.png]