Some of the highlights from this report:
The Auto industry - especially BMW, Ferrari and Mercedes Benz - is the most engaging industry on Facebook (0.207%) with the biggest quarterly fan growth (up to 62%!). “What Makes Car Brands So Cool In Social Media sums up the brands’ efforts to create appealing visuals, engage local communities and launch effective posting strategies with a huge impact on the overall Facebook success.
Alcohol brands (like Heineken and Jack Daniel's) have also been investing a great amount of energy into social marketing and innovative ways of communicating their products online in the last quarter. Heineken is the industry leader with more than 6M Fans and a growth of 23% each quarter. Bacardi rum has been growing even faster and celebrating 150 years of “Mixing up the party” this year.
More where this came from: Global Report [.png]