19Oct/100
How to pop up in Facebook users’ News Feed
How does Facebook decide who and what to put in your feed? Former Wall Street Journal bureau chief and Internet columnist Tom Weber (@tweber on Twitter) conducted a one-month experiment to break the algorithm.
A few highlights from his excellent article at thedailybeast.com:
- If you’re low on activity, you’ll be low on the list of feed priority
- The more people click on your stuff (i.e. ‘like’, comment, share), the more you pop up in other feeds
- The more you comment, the more visible you are to all
- Links are more powerful than status updates- it’s about user engagement
- Photos and Videos are more powerful than Links
- The more people “Facebook stalk” you, the more you’ll be in other people’s feeds
Further reading:
- Cracking the Facebook Code @ thedailybeast.com
- EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick @ techcrunch.com