Impact of social media in the workplace

Content creators Red Sky Vision, and change consultancy Able and How recently co-produced Social Media @ Work. This 15-minute video highlights the impact that social media is having in the workplace.

Social Media @ Work from Red Sky Vision on Vimeo.

From the press release (.pdf):

“A significant 74%* of business social media users believe that the technology has blurred the lines between internal and external communication. Therefore, it’s important for companies and their staff to be able to reconcile what happens inside the organisation with to what happens everywhere else.
Only then will executives be able to recognise the changes taking place and begin to act on them,” said David Ferrabee, Managing Director, Able and How.

Businesses that fail to adopt strategies for social media run the risk of missing tangible economic benefits that such technologies can bring through engaging with individuals both inside and outside the workplace.