25Mar/110
Innovation is the real ROI of social media
If your company is serious about introducing a social dimension to its activities, this dimension must be embraced by every department and embedded within the company culture as a whole. This means that everyone in the organisation at every level of the organisational structure must change the way they work. But the good news is that the companies which make the effort will soon be able to discover the real return on investment of social media: innovation.
Below are the slides I used during my "Social media drives innovation" talk at Sanoma Magazines Belgium - including some examples from within the company itself.
Social media drives innovation
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