Internet marketing research firm comScore just released a study that illustrates how mobile users’ activity on social sites is growing spectacularly. During August 2011, 72.2 million Americans aged 13 and up accessed social networking sites and blogs on their mobile devices. That’s an increase of 37 percent in just the past year.
For more than half of the current mobile social media audience, visiting social networks and blogs on their mobile devices is part of their everyday routine. And, though many of these mobile users are accessing social media with mobile browsers, the increased use of social networking apps must be underscored.
- Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year @ comscore.com
- Mobile social media audience up 37%: report @ econsultancy.com
- Mobile Social Networking Booms @ marketingcharts.com