text/html; Most Facebook Pages reach only 3%-7.5% of their fans « Conversity.be
11Aug/111

Most Facebook Pages reach only 3%-7.5% of their fans

Social analytics company PageLever came out with a study last month that proves how content posted on your Facebook Page has to fight its way to its Fans' NewsFeeds.

Some data from the report:

Key take-aways:

  1. Spend energy on newsfeed content rather than custom tabs. As a page grows from 10,000 to one million fans, pageviews drop 12x faster than impressions.
  2. Post at least once a day to get more unique impressions per fan.
  3. The larger you get, the more Facebook promotes your page in NewsFeeds. Facebook ranks Pages with more fans higher in the search results, and features them more often in "Suggestions".

Further reading: